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The Road to the White House in 140 Characters or Less

Written on
August 11th 2011
Author
Tony Hoskins

ADOTAS - Get ready for the race within the race! The 2012 Presidential Election won’t just be about issues and political backgrounds, voting history and traditional media ads. This coming campaign season is all about digital communication strategy. Chances are good that the candidates that master utilizing social media and mobile [...] more...

SocialVibe: Facebook Will Be Battleground for 2012 Election

Written on
June 17th 2011
Author
Gavin Dunaway

ADOTAS – “The battle for the White House will be won through Facebook,” SocialVibe CEO and digital marketing veteran Jay Samit declares. He’s waiting for 2012′s “Willie Horton” ad, the political ad that flares up controversy across the nation and violently upsets the process. There’s at least one every election cycle [...] more...

Muddy Waters for The FCC’s New Plan

Written on
March 17th 2010
Author
Bob

ADOTAS -Tuesday the FCC relased a plan with over 200 recommendations on improving the U.S.’s communications infrastructure. Most of these recommendations can be adopted by the agency, but many parts of the plan require legislation. And that means (yikes!) an act of congress. Wading through the muck [...] more...

Congress scrambles to join Twitterati

Written on
March 10th 2009
Author
Edward Barrera

ADOTAS — With layoffs continuing, the unemployed should head for the now burgeoning D.C hills. Members of Congress are hiring new-media experts to help extend their reach as they realize that voters, especially young ones, are spending more time online and meeting and talking on social networks such as Facebook, Twitter [...] more...

Barack Obama’s Mobile Success

Written on
January 20th 2009
Author
KF Lai

ADOTAS EXCLUSIVE — In the lead up to today’s inauguration of Barack Obama as the 44th President of the United States, much has been made of his embrace of technology, perhaps more so than any incoming president in the modern political era. His campaign fully utilized the Internet for fund raising, [...] more...

YouTube Throws Hat into Political Ring

Written on
March 1st 2007
Author
Sarah Novotny

Shifting gears from the NBA arena to the political one, YouTube has launched a special channel for 2008 presidential candidates. Instead of just waiting for their constituents (or opponents) to post political videos on the popular video-sharing site, U.S. presidential candidates now have a hub to post their own campaign [...] more...

Different Verticals, Different Needs: Why Rich Media Won’t Benefit from a One-Size-Fits-All Mentality

Written on
February 13th 2007
Author
Chris Saridakis

Typically, trend forecasts are applied in a big general dose. But with the wealth of metrics we’ve collected across tens of thousands of rich media campaigns, it’s clear that what works well for one vertical doesn’t necessarily work for another. As the Political, Automotive and Pharmaceutical verticals are poised to [...] more...

WashingtonPost.com Partners with Political Opinion Site

Written on
January 25th 2007
Author
Sarah Novotny

WashingtonPost.com, the online counterpart to the Washington Post, will now be displaying articles and opinion pieces from the political opinion website, RealClearPolitics. RealClear items will appear under the newspaper site’s Politics section and featured in the Washington Post’s “Politics News & Analysis” email newsletter. “We remain dedicated to finding new ways [...] more...

Political Blog Pushes for Online Debate in ’08

Written on
January 12th 2007
Author
Sarah Novotny

Popular liberal political blog The Huffington Post wants to host an online debate between presidential candidates for the 2008 election, says the Reuters news agency. Despite the site’s liberal bent, founder Ariana Huffington describes the Huffington Post, AKA “HuffPo”, as a blog that covers both sides of the fence. To that [...] more...

MySpace Announces “State of the Union”

Written on
January 10th 2007
Author
Sarah Novotny

Social networking leader MySpace today launched a contest for users called “MyState of the Union,” whereby users can submit videos that express their views on where America presently is and where they think it should be going. Judges for the contest include former Senate Majority Leader Dr. Bill Frist [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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