politics
The Road to the White House in 140 Characters or Less
ADOTAS - Get ready for the race within the race! The 2012 Presidential Election won’t just be about issues and political backgrounds, voting history and traditional media ads. This coming campaign season is all about digital communication strategy. Chances are good that the candidates that master utilizing social media and mobile [...] more...
SocialVibe: Facebook Will Be Battleground for 2012 Election
ADOTAS – “The battle for the White House will be won through Facebook,” SocialVibe CEO and digital marketing veteran Jay Samit declares. He’s waiting for 2012′s “Willie Horton” ad, the political ad that flares up controversy across the nation and violently upsets the process. There’s at least one every election cycle [...] more...
Muddy Waters for The FCC’s New Plan
ADOTAS -Tuesday the FCC relased a plan with over 200 recommendations on improving the U.S.’s communications infrastructure. Most of these recommendations can be adopted by the agency, but many parts of the plan require legislation. And that means (yikes!) an act of congress. Wading through the muck [...] more...
Congress scrambles to join Twitterati
ADOTAS — With layoffs continuing, the unemployed should head for the now burgeoning D.C hills. Members of Congress are hiring new-media experts to help extend their reach as they realize that voters, especially young ones, are spending more time online and meeting and talking on social networks such as Facebook, Twitter [...] more...
Barack Obama’s Mobile Success
ADOTAS EXCLUSIVE — In the lead up to today’s inauguration of Barack Obama as the 44th President of the United States, much has been made of his embrace of technology, perhaps more so than any incoming president in the modern political era. His campaign fully utilized the Internet for fund raising, [...] more...
YouTube Throws Hat into Political Ring
Shifting gears from the NBA arena to the political one, YouTube has launched a special channel for 2008 presidential candidates. Instead of just waiting for their constituents (or opponents) to post political videos on the popular video-sharing site, U.S. presidential candidates now have a hub to post their own campaign [...] more...
Different Verticals, Different Needs: Why Rich Media Won’t Benefit from a One-Size-Fits-All Mentality
Typically, trend forecasts are applied in a big general dose. But with the wealth of metrics we’ve collected across tens of thousands of rich media campaigns, it’s clear that what works well for one vertical doesn’t necessarily work for another. As the Political, Automotive and Pharmaceutical verticals are poised to [...] more...
WashingtonPost.com Partners with Political Opinion Site
WashingtonPost.com, the online counterpart to the Washington Post, will now be displaying articles and opinion pieces from the political opinion website, RealClearPolitics. RealClear items will appear under the newspaper site’s Politics section and featured in the Washington Post’s “Politics News & Analysis” email newsletter. “We remain dedicated to finding new ways [...] more...
Political Blog Pushes for Online Debate in ’08
Popular liberal political blog The Huffington Post wants to host an online debate between presidential candidates for the 2008 election, says the Reuters news agency. Despite the site’s liberal bent, founder Ariana Huffington describes the Huffington Post, AKA “HuffPo”, as a blog that covers both sides of the fence. To that [...] more...
MySpace Announces “State of the Union”
Social networking leader MySpace today launched a contest for users called “MyState of the Union,” whereby users can submit videos that express their views on where America presently is and where they think it should be going. Judges for the contest include former Senate Majority Leader Dr. Bill Frist [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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