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YouTube Throws Hat into Political Ring

Written on
March 1st 2007
Author
Editor

Shifting gears from the NBA arena to the political one, YouTube has launched a special channel for 2008 presidential candidates. Instead of just waiting for their constituents (or opponents) to post political videos on the popular video-sharing site, U.S. presidential candidates now have a hub to post their own campaign [...] more...

Different Verticals, Different Needs: Why Rich Media Won’t Benefit from a One-Size-Fits-All Mentality

Written on
February 13th 2007
Author
Chris Saridakis

Typically, trend forecasts are applied in a big general dose. But with the wealth of metrics we’ve collected across tens of thousands of rich media campaigns, it’s clear that what works well for one vertical doesn’t necessarily work for another. As the Political, Automotive and Pharmaceutical verticals are poised to [...] more...

WashingtonPost.com Partners with Political Opinion Site

Written on
January 25th 2007
Author
Editor

WashingtonPost.com, the online counterpart to the Washington Post, will now be displaying articles and opinion pieces from the political opinion website, RealClearPolitics. RealClear items will appear under the newspaper site’s Politics section and featured in the Washington Post’s “Politics News & Analysis” email newsletter. “We remain dedicated to finding new ways [...] more...

Political Blog Pushes for Online Debate in ‘08

Written on
January 12th 2007
Author
Editor

Popular liberal political blog The Huffington Post wants to host an online debate between presidential candidates for the 2008 election, says the Reuters news agency. Despite the site’s liberal bent, founder Ariana Huffington describes the Huffington Post, AKA “HuffPo”, as a blog that covers both sides of the fence. To that [...] more...

MySpace Announces “State of the Union”

Written on
January 10th 2007
Author
Editor

Social networking leader MySpace today launched a contest for users called “MyState of the Union,” whereby users can submit videos that express their views on where America presently is and where they think it should be going. Judges for the contest include former Senate Majority Leader Dr. Bill Frist [...] more...

Report: Responsible Voters Research Online

Written on
October 9th 2006
Author
Editor

According to a new survey released by online media and ad serving company Burst Media, more voters are getting information about their candidates online that from any other resource. Burst polled 900 voters to examine internet advertising’s impact on the election. 26.8% said they look online for election news and [...] more...

Convening at the Digital Town Hall

Written on
October 6th 2006
Author
Lawrence Ng

Politics and political campaigns have already been permanently altered by online communication. Candidates are viewed by the world online long before a traditional campaign is underway. Additionally, candidates have the tools to mobilize more quickly than ever to ramp up an offline campaign. Both MoveOn.org and the [...] more...

MySpace Gets the Vote Out

Written on
September 27th 2006
Author
Editor

“Declare Yourself,” says social network portal MySpace in a new campaign urging its users to get out there and vote. Declare Yourself is a nonpartisan non-profit dedicated to encouraging Americans between the ages of 18 and 29. Declare’s and MySpace are offering MySpace users tools like the “I Registered to [...] more...

Pointroll Powers Political Process

Written on
June 29th 2006
Author
Editor

Rich media advertising provider Pointroll has launched Voter Impact, rich media platforms for online political advertising. Voter Impact comes in three flavors: Canvassing, Fundraising and Get Out The Vote. A Canvassing ad unit is designed to gather voter information, gather polling information, and identify voters. A Fundraising ad unit is [...] more...

Senate Candidate Selects Viewpoint for Rich Media Ads

Written on
June 28th 2006
Author
Editor

U.S. Senate challenger Mike McGavick from Washington state has chosen to use Unicast, the advertising division on online marketing provider Viewpoint, to power the online rich media arm of his campaign. Unicast, developers of some of the original rich media advertising in 1998, have put together three rich media video [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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