political-advertising
How Online Advertising Can Make Political Ads More Effective
ADOTAS – Not too many years ago, the internet was considered the domain of non-voting youth and distracted tech geeks. Now with the rapid rise of broadband, Facebook and smartphones, it is very much in the mainstream. Television still has a powerful impact on its audience, but for maximum effectiveness, [...] more...
Video: “The Future of Engagement” Takes the Presidential Race to Social Media
ADOTAS - Social media is a two-way street: We hear a lot about how it can allow brands and organizations to steer the conversations around their messages, but fans and followers can grab the steering wheel, too, and exert influence on their peers. This can create a really interesting push-and-pull [...] more...
Infographic: How Social Will Win the Election Ad Wars
ADOTAS - Social advertising platform 140 Proof launched a new social tool for political campaigns yesterday (targeted, top-of-newsfeed ads created in real time from a candidate’s Tweets), and to accompany the news, the company released an infographic about social media’s importance in the 2012 election. In 2008, social media was [...] more...
Pandora Wants YOU To Vote For…?
ADOTAS – Pandora is throwing its hat into the ring this election cycle. In an effort to attract more political ad dollars, the personalized internet radio service is unveiling a new, targeted ad product aimed at candidates and special interest groups. Using the ZIP Code information collected at the [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- Watch it Live: Xbox Reveal, 5/21 at Noon EDT/10 a.m. PDT May 20th 2013 ADOTAS (via CNET) – Check out CNET’s live coverage of [...] more »
- Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders in [...] more »
- AFAIK: Poptent, Clear Channel Outdoor, Infusionsoft, Silverpop May 20th 2013 ADOTAS — Here’s what jumped out of my Inbox and [...] more »
- Live Twitter feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013 ADOTAS — Digital advertising and technology collide this week as [...] more »
- Report: David Karp sells Tumblr to Yahoo! for $1.1 Billion May 20th 2013 ADOTAS (via New York’s Daily News) — Who wants to [...] more »
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
Features
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
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