political-advertising



How Online Advertising Can Make Political Ads More Effective

Written on
May 2nd 2012
Author
Randy Wootton

ADOTAS – Not too many years ago, the internet was considered the domain of non-voting youth and distracted tech geeks. Now with the rapid rise of broadband, Facebook and smartphones, it is very much in the mainstream. Television still has a powerful impact on its audience, but for maximum effectiveness, ... more...

Video: “The Future of Engagement” Takes the Presidential Race to Social Media

Written on
April 3rd 2012
Author
Brian LaRue

ADOTAS - Social media is a two-way street: We hear a lot about how it can allow brands and organizations to steer the conversations around their messages, but fans and followers can grab the steering wheel, too, and exert influence on their peers. This can create a really interesting push-and-pull ... more...

Infographic: How Social Will Win the Election Ad Wars

Written on
March 16th 2012
Author
Brian LaRue

ADOTAS - Social advertising platform 140 Proof launched a new social tool for political campaigns yesterday (targeted, top-of-newsfeed ads created in real time from a candidate’s Tweets), and to accompany the news, the company released an infographic about social media’s importance in the 2012 election. In 2008, social media was ... more...

Pandora Wants YOU To Vote For…?

Written on
November 18th 2011
Author
Sarah Novotny

ADOTAS – Pandora is throwing its hat into the ring this election cycle. In an effort to attract more political ad dollars, the personalized internet radio service is unveiling a new, targeted ad product aimed at candidates and special interest groups. Using the ZIP Code information collected at the ... more...