political-ad-spending



Looking at the Election Ad Spend: 2012 Presidential Campaign Wrap-Up

Written on
November 20th 2012
Author
Richard L. Tso

Now that the 2012 election is behind us, it’s time to shed a little light on the amount of spending that took place in this year’s race to the White House. According to an article published in the November 12 issue of Advertising Age, media raked in record dollars during the ... more...

Election 2012: By the Digital Numbers

Written on
October 4th 2012
Author
Mike Daly

Taykey has issued the following social stats on Wednesday’s opening presidential debate: Of the people who declared one candidate the winner, Romney came up as the winner by a 6-to-1 margin. Romney had twice the average positive sentiment than Obama. Despite this, people expressing who they are going to vote for choose Obama ... more...