pointroll
Aura Group Personalizes Moviegoers’ Ad Experience
ADOTAS – New media advertising and consulting agency the Aura Group has launched an advanced version of its text-from-banner advertising technology, MovieConnect. Dubbed Movie Connect 2.0, it was designed to enhance online movie banner advertisements by automatically identifying the consumer’s location and displaying the closest theaters and show times within [...] more...
PointRoll, USA Today Roll Out Ads for iPhone
ADOTAS – Rich-media advertising gurus PointRoll have partnered with USA Today to premier the first expandable, rich media ad units created for the iPhone, PointRoll said. The product was initially launched on USA Today’s mobile site. It features both the Ford campaign for the all-new 2009 Ford Flex and NBC Universal’s [...] more...
ScanScout, PointRoll Unveil New Video Ad Tools
ADOTAS – ScanScout, an in-stream video ad shop, is teaming up with PointRoll, Gannett Co.’s rich media advertising arm, to roll out a “total video ad solution for brands.” The partnership aims to expand marketers’ distribution channels for highly targeted in-video ad units with in-stream creative innovations and an open platform [...] more...
Hires, Departures: LimeLight, PointRoll and More
ADOTAS – Content delivery network LimeLight has announced that CFO Matthew Hale will be leaving at the end of this year – the company is currently searching for a replacement. While the company did not say why Hale was leaving (the usual “spend more time with the fam” was even [...] more...
Gannett Buys All of Depreciating ShopLocal’s Stakes
ADOTAS – Gannett has snatched ownership stakes in ShopLocal, a marketing and database company for Stateside retailers, from partners Tribune Company and The McClatchy Company. Gannett already owned 42.5% of the company; Tribune also owned 42.5%, while McClatchy owned 15%. Gannett didn’t report financial details of the transaction. In a possible [...] more...
PointRoll And Clearspring Birth SnaggableAds
Yesterday, another strategic alliance was announced between PointRoll, a developer of rich media solutions and Clearspring Technologies, a widget syndication and tracking firm. Under the terms of the exclusive partnership, advertisers who use PointRoll will now be able to leverage Clearspring’s viral sharing technology to convert new and existing rich [...] more...
From Boys To…Boys With Superpowers, PointRoll Gets A Makeover
Comparable to coming up with a new story line for a rapidly growing child on a television sitcom, PointRoll’s latest rebranding effort came about after deciding which direction to take with their most important marketing icons, “the Boys,” to appropriately infuse the brand with recent developments made within the company. Known [...] more...
PointRoll Finds Southern Comfort In GA Office
PointRoll, Inc., a prominent developer of rich media solutions announced the expansion of their business to a tenth office in Atlanta, GA. This will allow the company to develop more relationships with Fortune 500 advertisers in the Southeast. Chris Saridakis, CEO of PointRoll said, “This office will enable us to build [...] more...
Viewer Control is Online Ads’ Goal
When advertisers first began moving online they thought it would be enough to throw broadcast commercials into cyberspace and hope for the best. Then marketing executives discovered what YouTube learned: rolling television-style advertising on the Web annoys consumers and fails to take advantage of the Internet’s interactivity. A recent eMarketer report [...] more...
AOL Launches Multimedia Ads via Pointroll
AOL announced that it has partnered with rich media ad provider PointRoll to introduce several new types of interactive advertising that include audio and video. Under the two year deal, AOL will be known as PointRoll’s “preferred portal partner.” AOL will be able to use several new PointRoll ad formats exclusively, [...] more...
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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