pointroll
New Medialets Mobile SDK Hooked Up to Third-Party Rich Media Servers
ADOTAS – Mobile rich media platform Medialets has introduced a slew of new features in version 2.5 of its Universal SDK for iOS 2.5. First and foremost is support for third-party rich media ads from providers such as Google, PointRoll, EyeWonder, Unicast, PointRoll, MediaMind and more. In addition, Medialets promises more [...] more...
Quick Hits: Nokia, TRAFFIQ, PointRoll and More
ADOTAS – And out the door he went… Nokia Chief Technology Officer Richard Green, who came to the Finnish handset-maker last year from Sun Microsystems, is taking a leave of absence that is rumored to be permanent. Apparently Green isn’t on board with the company’s strategy (in particular, the decision [...] more...
Quick Hits: Google Checkout, Microsoft Advertising and More
ADOTAS – Apparently because they make search results pages too crowded, Google is killing the ability for etail AdWords advertisers to include a Google Checkout button in their ads. However, the badges will continue to be displayed in product searches. “We’re making this change to improve the user experience on Google [...] more...
ORMMA Bringing Standards to Mobile Rich Media
ADOTAS – It sounds like some kind of malevolent organization that Bruce Lee will have to infiltrate and destroy using only his furious fists and feet, but ORMMA actually stands for Open Rich Mobile Media Advertising, an effort to create cross-platform mobile rich media standards for in-app advertising. At the heart [...] more...
PointRoll & Compete Mark Day of the Expanding Ad
ADOTAS – “This is the day of the expanding man,” Donald Fagen croons on Steely Dan classic “Deacon Blues.” Well, according to a new survey by PointRoll and Compete, this is the day of the expanding ad, as consumers anywhere in the purchase were more likely to take action when [...] more...
Holiday Advertising: Early Bird Gets the Interaction
ADOTAS – I froze when I saw it — it was the 22nd of October, but a neighbor of mine was inflating a giant snow globe filled with elves and snowmen on his back porch. I glanced around for a sharp object to hurl at the tacky atrocity before remembering [...] more...
Back-to-School Ads Effective From July to September
ADOTAS – As a kid I remember getting depressed when I saw “Back to School Sale!” signs appearing in store windows during the dog days of August — my days of freedom were numbered. But web-browsing students might start getting bummed earlier as a new study by PointRoll and its retail [...] more...
Discovery Communications Partners With Pointroll to Launch DIG@TORIAL
ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has partnered with Discovery Communications to successfully launch Dig@torial, allowing advertisers to integrate dynamic editorial content with branded advertising. Dig@torial is a customized solution that combines the impact of PointRoll rich media and video with the quality of publisher online editorial content [...] more...
Industry news on hirings and new offerings
ADOTAS — Pointroll, Specific Media, Grocery Shopping Network, interCLICK and Audience Science all had recent announcements. David Carlick was hired as VP of Publishing at Grocery Shopping Network. Carlick has a long history in the media industry as a creator and builder of many companies such as DoubleClick, Ask Jeeves, and [...] more...
Hiring, promotions and partnerships announcements
ADOTAS — NetShelter Technology Media, Adify, Hydra, Pointroll, Specific Media, Getfugu, The Social Media Advertising Consortium, 2ergo has made company announcements this past week. Specific Media: Leroy Holland joins Specific Media as a senior account executive within the San Francisco region. Holland brings more than 10 years of sales experience to Specific [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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