pointroll
Discovery Communications Partners With Pointroll to Launch DIG@TORIAL
ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has partnered with Discovery Communications to successfully launch Dig@torial, allowing advertisers to integrate dynamic editorial content with branded advertising. Dig@torial is a customized solution that combines the impact of PointRoll rich media and video with the quality of publisher online editorial content [...] more...
Industry news on hirings and new offerings
ADOTAS — Pointroll, Specific Media, Grocery Shopping Network, interCLICK and Audience Science all had recent announcements. David Carlick was hired as VP of Publishing at Grocery Shopping Network. Carlick has a long history in the media industry as a creator and builder of many companies such as DoubleClick, Ask Jeeves, and [...] more...
Hiring, promotions and partnerships announcements
ADOTAS — NetShelter Technology Media, Adify, Hydra, Pointroll, Specific Media, Getfugu, The Social Media Advertising Consortium, 2ergo has made company announcements this past week. Specific Media: Leroy Holland joins Specific Media as a senior account executive within the San Francisco region. Holland brings more than 10 years of sales experience to Specific [...] more...
Hiring and promotions roundup
ADOTAS — Buddy Media, Pointroll, [X+1] and mindshare announced some hirings and promotions this week. Buddy Media: Andrew Goldberg and Chris Dessi join the company as Directors of Sales for the East and Mark Sarsha as Director of Sales, West Coast. Goldberg has more than 15 years of experience in media sales and [...] more...
Hiring, promotions and locations
ADOTAS — Siegel+Gale, Word of Mouth Marketing Association, Scienceuticals and PointRoll announced hirings, promotions and location expansions. PointRoll: Catherine Spurway has been named Vice President, Strategy & Marketing, Chris Baughman has been appointed to the position of AVP, Creative Strategy, and Elaine Ybarra has been hired as the Marketing Manager. Catherine Spurway joined [...] more...
PointRoll expands
ADOTAS — PointRoll has expanded distribution partners to run its rich media ads on the Apple iPhone. ESPN, AOL’s Platform-A, Millennial Media, and USA TODAY are all featuring PointRoll’s interactive rich media ads, creating over half a billion impressions each month on the iPhone. “The growth of our advertising footprint on the [...] more...
Aura Group Personalizes Moviegoers’ Ad Experience
ADOTAS – New media advertising and consulting agency the Aura Group has launched an advanced version of its text-from-banner advertising technology, MovieConnect. Dubbed Movie Connect 2.0, it was designed to enhance online movie banner advertisements by automatically identifying the consumer’s location and displaying the closest theaters and show times within [...] more...
ScanScout, PointRoll Unveil New Video Ad Tools
ADOTAS – ScanScout, an in-stream video ad shop, is teaming up with PointRoll, Gannett Co.’s rich media advertising arm, to roll out a “total video ad solution for brands.” The partnership aims to expand marketers’ distribution channels for highly targeted in-video ad units with in-stream creative innovations and an open platform [...] more...
Hires, Departures: LimeLight, PointRoll and More
ADOTAS – Content delivery network LimeLight has announced that CFO Matthew Hale will be leaving at the end of this year – the company is currently searching for a replacement. While the company did not say why Hale was leaving (the usual “spend more time with the fam” was even [...] more...
Gannett Buys All of Depreciating ShopLocal’s Stakes
ADOTAS – Gannett has snatched ownership stakes in ShopLocal, a marketing and database company for Stateside retailers, from partners Tribune Company and The McClatchy Company. Gannett already owned 42.5% of the company; Tribune also owned 42.5%, while McClatchy owned 15%. Gannett didn’t report financial details of the transaction. In a possible [...] more...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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