pointroll



PointRoll’s Social Engager Leverages Multi-Source Data to Alter Creative on the Fly for Mobile Facebook & Twitter Users

Written on
March 10th 2014
Author
AdotasWire

AUSTIN, March 10, 2014 (ADOTAS) — Advertisers can engage prospective consumers with high-function immersive ad experiences through mobile display units in social media, thanks to a new product line from PointRoll.  PointRoll today launched its Social Engager™ suite, which delivers sophisticated, dynamic ad creatives directly within the Facebook News Feed ... more...

Blogshare: 11 Ad-Tech People to Watch in 2014

Written on
January 23rd 2014
Author
Mike Daly

ADOTAS – The Rayno Report has published a two-part article titled “Eleven Ad-Tech Visionaries.” The list was compiled by guest contributor and industry veteran Corey Kronengold. “With dozens of startups and now several larger players, including Google, it’s a competitive industry,” Kronengold writes.“It’s hard to keep track of the players, ... more...

AFAIK: PointRoll, Starbucks, Boingo Wireless, Criteo, VisualIQ, Kaspersky Lab

Written on
April 15th 2013
Author
Mike Daly

ADOTAS — Business development and digital sales veteran Mitchell Kreuch (pictured) has joined PointRoll as senior vice president of sales in New York. PointRoll is a Gannett company and the leading provider of digital advertising technology. According to a PointRoll press release, Kreuch was most recently vice president for Disney Online ... more...

AFAIK: Digitas, PointRoll, Nexage, ePrize, Mozes, TrustedTPV, Sgrouples

Written on
January 16th 2013
Author
Mike Daly

Here’s today’s 411 from the world of ones and zeros: Digitas announced the promotion of Dave Marsey, formerly SVP, Media Practice Lead, to the newly created role of EVP, Managing Director of Digitas San Francisco effective February 1. Digitas San Francisco, located at 2001 The Embarcadero, is a full-service office with ... more...

Industry Leaders Offer Predictions for 2013 (Part 1)

Written on
January 2nd 2013
Author
Adotas

John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing.  Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span. “Differentiated experiences driven through the next generation of personalization.  With the advance ... more...

Poptent Hires Sandy Dondici as CTO, Surpasses $7M in Creator Cash Payments

Written on
December 18th 2012
Author
AdotasWire

PHILADELPHIA (December 17, 2012) — Poptent (www.poptent.com), a global leader in crowdsourced video production, today announced that it has hired Charles “Sandy” Dondici (pictured) as the company’s first Chief Technology Officer.  His appointment is effective immediately. Poptent also announced that it has paid out $7 million in cash to Poptent members for completed brand ... more...

PointRoll’s Rovion Acquisition Enables Interactive Flash, HTML5 Ad Creation in Minutes

Written on
December 4th 2012
Author
AdotasWire

NEW YORK (December 03, 2012) — PointRoll, a Gannett Company and the leading provider of digital marketing technology, today revealed additional capabilities including enabling ad creation in minutes, following the company’s acquisition of digital ad technology company, Rovion. PointRoll now offers Composer, a self-service, web-based ad creation technology formerly from ... more...

VIDEO: Cat Spurway-Hepler (PointRoll) and Jennifer D’Aponte (BHLDN/Anthropologie Wedding) at ad:tech NY

Written on
November 8th 2012
Author
Mike Daly

Cat Spurway-Hepler (left), Senior VP of Strategy & Marketing at PointRoll, and Jennifer D’Aponte (right), Marketing Manager at BHLDN/Anthropologie Wedding, were at ad:tech NY 2012 to present a joint case study as part of the panel discussion, “Media Measurement and ROI: Generate More Effective Campaigns.” Adotas editor Mike Daly interviewed ... more...

PointRoll Unveils New Video Everywhere Technology, InTagration

Written on
September 26th 2012
Author
AdotasWire

NEW YORK (September 26, 2012) — PointRoll, a Gannett Company and the leading provider of digital marketing technology, today revealed its newest video campaign development technology, InTagration. InTagration addresses the challenges faced by many advertisers today who are looking for simplified ways to keep track of and meet publisher specifications ... more...

Welcome Aboard: New Hires at 33Across, StumbleUpon, BlueKai, PointRoll, More

Written on
June 29th 2012
Author
Brian LaRue

ADOTAS – It’s another Friday, and it’s time for us to share some news about people in all corners of the digital advertising and marketing space whose careers are almost as hot as the weather here in New York. (Almost as hot. Sorry, we’re thrilled to see companies growing and ... more...