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High School is for Podcasters

Written on
October 20th 2006
Author
Kenneth Musante

When Wizzard Software decided to take its speech technology into the podcast industry, CEO Chris Spencer (left) never suspected that the company he had pegged as a worthy acquisition was run by two high school students. Jake Fischer (16) of Minnesota and Weina Scott (17) of Florida started podcast hosting company [...] more...

Another $.02 on Podcast Monetization

Written on
October 11th 2006
Author
Kenneth Musante

Every podcaster, no matter how big of a nerd they are, and no matter how much they love the medium, will tell you that putting out great episodes on a regular basis is no cakewalk. You may have heard that it only takes a mic, a computer and a little [...] more...

Kiptronic Podcast Advertising Taps Akamai Distributed Server Network

Written on
September 28th 2006
Author
Editor

Podcast ad marketplace company Kiptronic has entered into a partnership with Akamai, a company that handles nearly 15% of the traffic on the entire internet though its network of distributed caching servers that help media distributors ease their bandwidth burdens. Kiptronic lets podcasters include dynamically-targeted advertisements and sponsorships in their [...] more...

Forbes.com, Podbridge Form Advertising Alliance for Podcasts

Written on
September 25th 2006
Author
Editor

To capitalize on the online video explosion, Forbes.com has teamed up with Podbridge, an audio and video podcast advertising platform, in an exclusive podcast agreement. Podbridge will be the sole provider of audience measurement tools and ad insertion services for all of the site’s podcasts, allowing it to include dynamically [...] more...

Are People Tuning into Podcasting? Exploring the Medium’s Marketing Benefits and Misconceptions

Written on
July 28th 2006
Author
John Havens

If you’re like the majority of people I’ve pitched about creating a podcast for their business, you’ve responded to this revolutionary marketing medium with a glazed-over expression and the following comments: -”You have to have an iPod to listen to podcasts, right?” -”Nobody’s creating any good material in podcasts.” -”I can’t commit to [...] more...

Video Podcasting Gets Some Zing

Written on
March 20th 2006
Author
Editor

Podcast search engine PodZinger has just added support for video podcasts. PodZinger converts podcast audio segments into searchable text, allowing users to more precisely find relevant podcasted content. PodZinger licenses technology from BBN Technologies, a company that has been researching text-to-speech since the 1970’s. PodZinger believes they have the [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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