podvertising
High School is for Podcasters
When Wizzard Software decided to take its speech technology into the podcast industry, CEO Chris Spencer (left) never suspected that the company he had pegged as a worthy acquisition was run by two high school students. Jake Fischer (16) of Minnesota and Weina Scott (17) of Florida started podcast hosting company [...] more...
Another $.02 on Podcast Monetization
Every podcaster, no matter how big of a nerd they are, and no matter how much they love the medium, will tell you that putting out great episodes on a regular basis is no cakewalk. You may have heard that it only takes a mic, a computer and a little [...] more...
Kiptronic Podcast Advertising Taps Akamai Distributed Server Network
Podcast ad marketplace company Kiptronic has entered into a partnership with Akamai, a company that handles nearly 15% of the traffic on the entire internet though its network of distributed caching servers that help media distributors ease their bandwidth burdens. Kiptronic lets podcasters include dynamically-targeted advertisements and sponsorships in their [...] more...
Forbes.com, Podbridge Form Advertising Alliance for Podcasts
To capitalize on the online video explosion, Forbes.com has teamed up with Podbridge, an audio and video podcast advertising platform, in an exclusive podcast agreement. Podbridge will be the sole provider of audience measurement tools and ad insertion services for all of the site’s podcasts, allowing it to include dynamically [...] more...
Are People Tuning into Podcasting? Exploring the Medium’s Marketing Benefits and Misconceptions
If you’re like the majority of people I’ve pitched about creating a podcast for their business, you’ve responded to this revolutionary marketing medium with a glazed-over expression and the following comments: -”You have to have an iPod to listen to podcasts, right?” -”Nobody’s creating any good material in podcasts.” -”I can’t commit to [...] more...
Video Podcasting Gets Some Zing
Podcast search engine PodZinger has just added support for video podcasts. PodZinger converts podcast audio segments into searchable text, allowing users to more precisely find relevant podcasted content. PodZinger licenses technology from BBN Technologies, a company that has been researching text-to-speech since the 1970’s. PodZinger believes they have the [...] more...
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Latest News
- Twitter Knows Where I Am; Gulp March 12th 2010 ADOTAS – I log in to Twitter to share with [...] more »
- WWN Has a Stopwatch on Ad Visibility March 12th 2010 ADOTAS – Considering how much time people spend online, why [...] more »
- Jumptap Offers Self Service Lane March 12th 2010 ADOTAS – Possibly inspired by those neat-o self checkout lanes [...] more »
- AdPix Barges Into the In-Image Market March 12th 2010 ADOTAS – Watch out, Image Space Media — there’s a [...] more »
- Got Funds? Todacell Scores a Cool Million March 11th 2010 ADOTAS – After securing $1 million last summer, Todacell has [...] more »
- A Custom Postcard Thanks to Your Favorite Brand March 11th 2010 ADOTAS – Handwritten letters may have been trounced in the [...] more »
- Display, but Nothing Else, Hops on YouTube Mobile Site March 11th 2010 ADOTAS – Google has officially opened the gate to display [...] more »
Features
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
- Why Big Brands Will Love the iPad March 8th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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Recent Comments
- xcergy: I would suggest Amazon Payment Services share/sell the software with other Merchant Accounts (Visa, MC,
- Lynn: That the bill does not mention affiliates does not matter. The issue is that
- Steven: I think Amazon is doing what it should as well. Colorado's cash problem isn't
- Steven Lee, ScanScout: 100% agree. True brand protection requires analyzing actual content on the page (text, video,
