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Podtrac Launches GoDaddy.com Podcast Ad Campaign

Written on: September 29th 2006
Author: Editor

Podcast advertising company Podtrac has announced the launch of an ad campaign touting GoDaddy.com’s domain name registration service. Each four minute ad feature the French Maids, the female stars of the ridiculous how-to podcast French Maid TV. The Maids, in frilly black & white regalia, take viewers through the domain registration [...] more...

Podtrac Releases Podcast Demo Data

Written on: May 30th 2006
Author: Editor

Podcast advertising company Podtrac released the results from its latest quarterly Podtrac Audience Survey, something useful to advertisers eyeing the new podcast market. Apparently, slightly more than half of podcast listeners/viewers consume podcasts on their computers rather than portable media players.Seventy-two percent of them are frequent online shoppers, with 57% [...] more...

The Podvertising Push: Eyeing the Prospects for this Fresh Interactive Strategy

Written on: February 17th 2006
Author: Kenneth Musante

The free ride we call podcasting can’t last forever. There will always be ad-free podcasts out there, but eventually podcasts supported by advertising will become the norm. It only stands to reason that the only way a podcaster can create the best show possible is to be devoted to it [...] more...

Podtrac Announces Auction for Podcast Advertising

Written on: January 18th 2006
Author: Editor

Podtrac, a leader in connecting podcasters and advertisers, today announced two new initiatives to help facilitate advertising sales on podcasts. The Washington D.C.-based company has officially made available the first on-line advertising auction to determine ad rates for the podcasting market in addition to offering customized podcast media plans, as [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...