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Washingtonpost.com Launches HD Podcasts for Apple TV, iTunes

Written on
April 10th 2007
Author
Editor

The online offshoot of the Washington Post will now provide high-definition podcasts for iTunes. The announcement came today and while the podcasts will be available on iTunes, viewers will also be allowed access to HD pocasts on HD television and computer screens. The podcasts can be retrieved through [...] more...

Ex-ad:tech Chair Launches “Personal” Podcasting Network

Written on
March 20th 2007
Author
Editor

Susan Bratton, former executive chair of ad:tech, and her husband Tim Bratton, have launched their very own podcasting network to produce fifteen weekly and daily shows about healthy and responsible living. Personal Life Media is aimed at the oft-overlooked older generation. “People on the leading edge of culture, especially those in [...] more...

Sony BMG Licenses Music for Podcast

Written on
January 2nd 2007
Author
Editor

Top three record label Sony BMG has become one of the first of its kind to license its music for use in a podcast, according to the Wall Street Journal. Rock River Communications, a company that publishes mix CD’s sold in retail stores, has licensed several songs from Sony for use [...] more...

Ad Infuse Podcasts for a Drug-Free America

Written on
November 29th 2006
Author
Editor

The Partnership for a Drug-Free America, a non-profit professional organization dedicated to combating drug abuse, is receiving a little pro-bono online boost from mobile advertising company Ad Infuse. The company is repackaging Drug-Free America’s broadcast PSA spots as pre-roll PSA’s on selected video podcasts on the Mondo Mini Show Network, [...] more...

High School is for Podcasters

Written on
October 20th 2006
Author
Kenneth Musante

When Wizzard Software decided to take its speech technology into the podcast industry, CEO Chris Spencer (left) never suspected that the company he had pegged as a worthy acquisition was run by two high school students. Jake Fischer (16) of Minnesota and Weina Scott (17) of Florida started podcast hosting company [...] more...

Another $.02 on Podcast Monetization

Written on
October 11th 2006
Author
Kenneth Musante

Every podcaster, no matter how big of a nerd they are, and no matter how much they love the medium, will tell you that putting out great episodes on a regular basis is no cakewalk. You may have heard that it only takes a mic, a computer and a little [...] more...

PodZinger Opens Podcast Search Ad Network

Written on
October 5th 2006
Author
Editor

The online advertising network of podcast search company PodZinger is now open for business. PodZinger’s speech-to-text technology makes speech found in a video or audio podcast searchable by keyword. That same technology also makes it possible for podcasters to monetize their archives by including contextual ads in the search results. [...] more...

Ad Infuse, Mondo Media Introduce Ad Platform for Video Podcasting

Written on
October 4th 2006
Author
Editor

Mobile advertising solution provider Ad Infuse has announced a partnership with Mondo Media to create a new advertising platform for podcasting. Using Ad Infuse’s technology, advertisers will be able to insert 15-30 second pre-roll video commercials prior to each animated short in the Mondo Mini Shows Podcast Network. The partnership allows [...] more...

Podtrac Launches GoDaddy.com Podcast Ad Campaign

Written on
September 29th 2006
Author
Editor

Podcast advertising company Podtrac has announced the launch of an ad campaign touting GoDaddy.com’s domain name registration service. Each four minute ad feature the French Maids, the female stars of the ridiculous how-to podcast French Maid TV. The Maids, in frilly black & white regalia, take viewers through the domain registration [...] more...

Kiptronic Podcast Advertising Taps Akamai Distributed Server Network

Written on
September 28th 2006
Author
Editor

Podcast ad marketplace company Kiptronic has entered into a partnership with Akamai, a company that handles nearly 15% of the traffic on the entire internet though its network of distributed caching servers that help media distributors ease their bandwidth burdens. Kiptronic lets podcasters include dynamically-targeted advertisements and sponsorships in their [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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