The network has extended the availability of “Surround Sessions” to be included in all of its weekly 30-minute podcasts. The podcasts have increased to 16 hanks to the addition of “DishyMix”. DishyMix is an interview show that focuses on digital marketing and media player and is hosted by CEO Susan Bratton. Having moved is not the only new development with the show. Two new advertisers have been added to DishyMix’s roster including Blue Lithium and Aegis Group’s Isobar.

Another advertiser using surround Sessions is the Omega Institute which sponsors four lifestyle shows on Personal Life, which target the socially conscious adult.

Blue Lithium ad packages will contain 20-second pre- and post-roll, and 30-second mid-roll. The lengths can vary, but this will be the standard sample package for the company.

Podbridge has already secured partnerships with the BBC, Clear Channel radio stations KNEW and KQKE, Military.com, and Sports Byline USA in its effort to build a network of major media companies who will utilize Podbridge’s technology for their podcasts. In a press release on Podbridge’s website, Murgesh Navar, Podbridge’s founder and chief executive officer, said, “For podcasting to become a mainstream media, it needs a business model to encourage content providers. We aim to help our content partners generate revenue by providing the insight and accountability needed to attract advertisers.”

Podbridge also announced that Ronning Lipset Radio will be its exclusive third-party advertising representative for selling audio spots into the Podbridge network. Podbridge is funded by venture capital firms the Mayfield Fund and Worldview Technology Partners