pod_design
Pod Design Indulges Fantasy League Fans with Dueling Mascots
The percentage of men involved in some form of online fantasy sports is rapidly rising. Whether it’s the NBA, NFL or MLB, 18-34 males and beyond are savoring the ability to live vicariously through their favorite players while engaging in virtual competition in the process. One of the upstart companies to [...] more...
Play Detective or Flaunt Your Ride with Pod Design Campaigns
From the looks of it, Pod Design has been awfully busy in recent months. The Boston-based interactive agency has just rolled out not one, but two major branding campaigns that will likely appeal to two distinct audiences. The first marketing push, for high-end entertainment system retailer Tweeter, emphasizes the company’s recent [...] more...
“Paparazzi” Advergame Stalks the Pop Culture Obsessed
Though they’ve been the bane of every celebrity’s existence, the paparazzi still provides a service to the pop culture/entertainment-obsessed masses that read Star and Us Weekly like they were the New York Times.So as both a nod to these brazen shutterbugs and to promote a new P2P DVD trading site [...] more...
Take a Ride to Hell and Back With The Darkness: Campaign Analysis
After angst-ridden grunge rock practically eradicated the hair metal movement in the early 90s, we thought we’d seen the last of those frivolous, spandex-clad, Aquanet-abusing shenanigans. Not so, says The Darkness. Sure, the genre has been somewhat resurrected (and lampooned) by VH1 specials, but the aforementioned UK act has taken it upon [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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