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Pod Design Indulges Fantasy League Fans with Dueling Mascots

Written on
October 12th 2006
Author
Kiran Aditham

The percentage of men involved in some form of online fantasy sports is rapidly rising. Whether it’s the NBA, NFL or MLB, 18-34 males and beyond are savoring the ability to live vicariously through their favorite players while engaging in virtual competition in the process. One of the upstart companies to [...] more...

Play Detective or Flaunt Your Ride with Pod Design Campaigns

Written on
June 14th 2006
Author
Kiran Aditham

From the looks of it, Pod Design has been awfully busy in recent months. The Boston-based interactive agency has just rolled out not one, but two major branding campaigns that will likely appeal to two distinct audiences. The first marketing push, for high-end entertainment system retailer Tweeter, emphasizes the company’s recent [...] more...

“Paparazzi” Advergame Stalks the Pop Culture Obsessed

Written on
January 26th 2006
Author
Kiran Aditham

Though they’ve been the bane of every celebrity’s existence, the paparazzi still provides a service to the pop culture/entertainment-obsessed masses that read Star and Us Weekly like they were the New York Times.So as both a nod to these brazen shutterbugs and to promote a new P2P DVD trading site [...] more...

Take a Ride to Hell and Back With The Darkness: Campaign Analysis

Written on
January 4th 2006
Author
Kiran Aditham

After angst-ridden grunge rock practically eradicated the hair metal movement in the early 90s, we thought we’d seen the last of those frivolous, spandex-clad, Aquanet-abusing shenanigans. Not so, says The Darkness. Sure, the genre has been somewhat resurrected (and lampooned) by VH1 specials, but the aforementioned UK act has taken it upon [...] more...



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