plunkett-research



Sports Ad ROI on Tap: CoreMotives Integrates with Ticketmaster for Ticket Sales Revenue-Tracking

Written on
December 10th 2012
Author
Richard L. Tso

Athletes and marketers have a lot in common. They both work hard to understand and assess the competitive landscape to develop strategies for scoring against their opponents. They both use teamwork and aggressive defense to protect their assets, whether it is the end zone, the basketball hoop, or their proprietary ... more...