platform
MediaOcean: So Wrong, Yet So Right!
ADOTAS - A “platform” is a system that can be programmed and therefore customized by outside developers — users — and in that way, adapted to countless needs and niches that the platform’s original developers could not have possibly contemplated, much less had time to accommodate. – Marc Andreessen, 2007 Last [...] more...
Pubs Should Design the Next Printing Press: Part II
ADOTAS – A long time ago, things got mighty comfortable in publishing land. The industry that created the ability to print a trillion newspapers every night and get them into America’s driveways by 5 a.m., got fat and happy on loads of advertising money, and they started building immense sales [...] more...
Pubs Should Design the Next Printing Press: Part I
ADOTAS – I am sitting at the airport bar in Dallas, trying to get back to 2010. After attending the Dallas Ad League’s Magazine Day event at the Fairmont Hotel, I feel as though I journeyed to 1995 and back again. Not that I have anything against attractive, skirt-suited Southwestern sales [...] more...
MediaMind: From Eyeblaster to Nervous System
ADOTAS – Following the dotcom crash 10 years ago, digital advertising technology companies like Eyeblaster (which rebranded on Tuesday as MediaMind) gave birth to rich media, designed to entice brands and advertisers into the online space by offering them something familiar from other mediums. The company name denoted its unique [...] more...
Facebook Apps Want/Need Your Email
ADOTAS – With the latest Facebook redesign, the notification window in the lower right corner is going the way of the dinosaur in the next 30 days. Now when an application wants to update you, it’ll send you an email Announced with the introduction of its developer roadmap, the Facebook platform [...] more...
Geoscape Sets Sights on Europe
ADOTAS – In a twist on history, bold American digital media companies are looking toward the horizon at the New World — Europe. Geoscape is the latest to venture back across the Atlantic — in partnership with Geoscape Europe BV, the company has launched a Europe-centric version of its intelligence system, [...] more...
CPX Returns to Roots With New Platform
ADOTAS — Sometimes a company has to get back to its roots — CPX Interactive has launched CPX adROIt, its own proprietary ad management platform. Returning to a proprietary platform is a bit nostalgic — B.U.D.S. was the first ad-serving platform created by CPX Interactive CEO Mike Seiman and CTO Carlton [...] more...
Adify adds to platform
ADOTAS — Adify has some new features in its platform, including the ability to track post-impression ad performance and ad interaction. The technology measures specific user interaction with ads and actions taken after ads are viewed, giving advertisers and network partners detailed insight into how users are responding to ads, as opposed [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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