platform-a
AOL Unveils Magazine-Style Site
ADOTAS – AOL has launched Digital City, a magazine-style site that targets entertainment buffs and readers who are interested in “stories from around the world,” the company said. Digital City aims to approach geo-blogging in a new way — by showcasing original content with a local slant, but global appeal. In [...] more...
AOL: Ad Woes, Layoffs Continue
ADOTAS – AOL just can’t seem to catch a break. The latest: missed targets and a round of layoffs. While AOL’s ad network, Platform-A, is performing reasonably well, it likely won’t hit its revenue targets, according to reports. Time Warner CFO John Martin is also concerned about the immediate future of [...] more...
ADTECH Pens Online Ad Deal With Gannett
ADOTAS – AOL has announced that Gannett Co. has picked ADTECH to be its online ad-serving provider. ADTECH is part of Platform-A, AOL’s digital advertising arm. The company said that the deal with Gannett will “significantly” expand its presence in the U.S. market (its strongest presence is currently in Europe). All [...] more...
Hiring Round-Up: NBC, Specific, Platform-A, eForce
ADOTAS – Lots to report today. While this isn’t a hire per se, it’s still big news: NBC Universal has promoted Vivi Zigler to president of its digital entertainment division. She will run all entertainment sites, including NBC.com, BravoTV.com, USANetwork.com. Previously, Zigler ran NBC.com as executive vice president of NBC Digital [...] more...
Platform-A Packs Suitcase for Europe
ADOTAS – AOL is going Euro, bringing Platform-A to the Continent. The company recently finalized the $850 million purchase of U.K. social networking site Bebo. Brendan Conan will head Platform-A’s international operations (he was previously in charge of Platform-A star Advertising.com’s international biz). Conan will report to Platform-A president Lynda Clarizio. [...] more...
Slide Slips Into NYC, Hires Ad Guru
ADOTAS – Slide says it’s helping social networks get advertising traction – and the largest maker of widgets and other social network applications is expanding to the Big Apple as part of its growth push. The company also snapped up a new director of ad sales, Jason Bitesnky, who hails [...] more...
AOL Unleashes Yet Another Mom Blog
ADOTAS – Does the World Wide Web need another parenting site? Apparently! AOL today announced the launch of Platform-A ad supported ParentDish.com which features a mix of videos, blog posts and celeb contributions that provide “informative, accessible, focused and personal content,” the company said. Platform-A will serve up display advertisements [...] more...
Report: Platform-A To Fire 100-499 Staffers
ADOTAS – Happy Friday! AOL’s Platform-A honcho Lynda Clarizio is firing scores of staffers today, according to a Silicon Alley Insider report. A source told the blog that the bloodletting will begin today, and the dead pool will amount to “less than 500.” Severance packages reportedly “stink.” AOL told the Insider [...] more...
Report: Platform-A #1 Ad Network
ADOTAS — AOL’s Platform-A is the top interactive advertising network, reaching 91% of American Internet users, according to data released by comScore. Yahoo and Google came in second and third, respectively. The report analyzed March 2008 data on online ad networks and highlighted the breadth of ad networks’ reach. “Ad networks [...] more...
In Coup, Platform-A Lands Ad Deal With Verizon
ADOTAS — If the recent voluminous number of press releases are any indication, Lynda Clarizio, the seventh president of AOL’s Platform-A in as many years, is whipping her faltering shop into shape. Today, AOL announced that Verizon has selected Platform-A as a major ad provider of its online and mobile Web [...] more...
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Latest News
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- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
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- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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