plas



Report: More than Half of Digital Marketers Use Google PLAs to Target Mobile Users

Written on
April 9th 2014
Author
AdotasWire

SAN FRANCISCO, April 9, 2014 (ADOTAS) – Kenshoo, the global leader in predictive media optimization technology, today released a new report titled “An Inside Look at Google Shopping Campaigns,” which details the results of a marketer survey regarding the use of Google’s Product Listing Ads (PLAs), as well as marketer commentary ... more...

New Research From Kenshoo Finds Q4 2013 Was Biggest Quarter Ever for Paid Search

Written on
January 16th 2014
Author
AdotasWire

SAN FRANCISCO, January 16, 2014 (ADOTAS) – Kenshoo, the global leader in premium digital marketing technology, this week released Global Search Trends infographics and a 2013 Global Online Retail Seasonal Shopping Report: Final Edition. Kenshoo’s Global Search Trends infographics cover search advertising across all industries and offer global and regional data, analysis, and ... more...

Covario: 2014 Search Outlook for Brand Advertisers (Blogshare)

Written on
January 9th 2014
Author
Mike Daly

ADOTAS – In a recent blog post, Covario’s head of global paid media strategy, Alex Funk, offered a 2014 Search Marketing Outlook for Brand Advertisers, as well as reporting on the Death of 10 Blue Links. But first, he recapped the year just past and how it set the state for ... more...

Study: Mobile and Tablets Driving US Paid Search Spend

Written on
April 18th 2013
Author
AdotasWire

LOS ANGELES, April 18, 2013 (ADOTAS) – The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today released its quarterly State of Paid Search Report, which found that total search advertising spend across Google and Yahoo!-Bing increased 21.6 percent year-over-year, in addition to other findings. ... more...

Google to Shut Down Affiliate Network

Written on
April 17th 2013
Author
Mike Daly

ADOTAS — Google is shuttering its affiliate network, implying in a blog post that it was not delivering the desired results for its clients. “Our goal with Google Affiliate Network has been to help advertisers and publishers improve their performance across the affiliate ecosystem,” read the blog post by J.J. ... more...

Report: Q1 Global Paid Search Spending Grew 33% over Last Year

Written on
March 28th 2013
Author
Mike Daly

SAN DIEGO, March 28, 2013 (ADOTAS) – Covario, Inc., the world’s leading independent search marketing agency, today issued its Global Paid Search Spend Analysis for the first quarter of 2013, reporting that spending on pay-per-click advertising (PPC) by its enterprise technology, consumer electronics, and retail clients rose 33 percent over ... more...

Today’s Burning Question: Reaction to ‘Google Shopping Goes Mobile’

Written on
March 14th 2013
Author
Mike Daly

“I believe that the future of mobile commerce/retail distribution is about taking commerce to where people are (within apps and sites they go to today) rather than taking people to commerce destinations. Google’s announcement validates this view. However mobile user behavior is different from desktop users. Users of mobile sites and apps are ... more...

Five Quick Tips for Making the Most of Google’s Product Listing Ads (PLAs)

Written on
February 21st 2013
Author
Matt Lawson

According to Marin Software‘s findings, in the last year the click share of PLAs as a percent of total search clicks increased 210% as consumers increased their engagement with the ads, which appear as image results in Google Search and as product listings within Google Shopping. Google transitioned Google Shopping to a ... more...

Early Holiday Shopping Report: Top Retailers’ Online Sales from Search Increase 25% Year-over-Year

Written on
December 7th 2012
Author
AdotasWire

SAN FRANCISCO (December 7, 2012)– Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, today unveiled the Kenshoo 2012 U.S. Online Retail Holiday Shopping Report: Early Edition. The free report provides actionable insights for advertisers and documents the growing role of mobile search, superior performance of Google Product Listing ... more...