placement



It’s Complicated: Online Campaigns with 50 or More Ad Versions Increase by 32 Percent

Written on
November 4th 2013
Author
AdotasWire

NEW YORK, November 6, 2013 (ADOTAS) – DG MediaMind released new research today showing that digital marketers are managing increasingly complex online campaigns; the number of campaigns that averaged 50 or more ad versions in a single campaign has increased by 32.2 percent over the last four years. Based on ... more...

Marketers Must Mine Big Data’s Predictive Powers For Success in 2013

Written on
February 8th 2013
Author
Jim Moar

For years now, the promise of Big Data has loomed large. Unfortunately for digital marketers, it has been more hype than reality. Many a marketer has salivated at Big Data’s promise of unprecedented insight on behavioral and sentiment trends gleaned from digital and social media. This situational awareness would help marketers ... more...

Candidates Find Their Ads In Compromising Positions

Written on
November 7th 2007
Author
Sarah Novotny

As candidates are gearing up for the push in 2008 for the presidential election, many have been spending a lot of money on advertising, but this election is seeing a makeover, with many hopefuls searching for new and innovative ways to appeal to voters of all ages. Online advertising and ... more...