placecast
Placecast Geo-Fences In Location-Based Marketing
ADOTAS – Mobile couponing has broken new ground via offerings from location-based mobile social networks such as Foursquare and Loopt, but Placecast’s ShopAlerts takes it a step further by enabling retailers to give deals to consumers while they’re in a store. Through using opt-in geo-fences, virtual boundaries that can be targeted [...] more...
Trulia, Placecast Partner on Geo-Targeted Ads
ADOTAS – Real estate destination Trulia and interactive media company 1020 Placecast are teaming up to deliver targeted ads on Trulia.com. Placecast uses location information as the key to relevance, the companies said. Its targeting algorithms correlate a user’s expressed interest in real estate locations with dozens of other demographic, psychographic [...] more...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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