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Only 1.7% of Retail Products Appear on Social Commerce Properties, According to New Research by Kenshoo and DataPop

Written on
August 7th 2014
Author
Richard L. Tso

We are living in a social world. New research reveals that retailers and brands are missing vast opportunities to merchandize products via social commerce platforms. The report titled Search and Social Commerce Index was conducted by predictive media company Kenshoo and semantic ad company DataPop to shed light on how ... more...

Curalate Secures $8.6 Million in Series B Funding Led by NEA

Written on
June 9th 2014
Author
Press Release

PHILADELPHIA, June 9, 2014 (ADOTAS) – Curalate, the leading visual analytics and marketing platform, has secured $8.6 million in Series B financing, bringing its total funding to $12.5 million. NEA led the round with participation from First Round Capital, MentorTech Ventures and Vayner RSE, Gary Vaynerchuck’s new $25 million fund. Vaynerchuck will serve as a ... more...

How to Reach the Right Audience via User-Generated Visual Content

Written on
June 2nd 2014
Author
Adrian Moxley

ADOTAS – Visual content on the web is on the rise. High-speed Internet is pretty much ubiquitous these days, and it’s allowed us to access high-quality images and video online like never before. Consumers turn to the internet for engaging, visual content. For example, look at the popularity of Ellen ... more...

LiquidM Launches Native Ad Creator to Monetize Popular Mobile Content

Written on
June 2nd 2014
Author
Press Release

SAN FRANCISCO, June 2, 2014 (ADOTAS) – LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today launched its Native Ad Creator to help mobile developers and advertisers create beautifully designed native ads that blend naturally with existing, popular mobile content. The Native Ad Creator allows developers to design and customize native ... more...

Social Media Advertising: Why Pay to Be Disliked?

Written on
May 29th 2014
Author
Dave Hawley

ADOTAS – Over the last few weeks, we heard that Facebook organic reach is approaching zero while their paid ad business is booming. On April 23, Facebook reported revenue of $2.5 billion for the first quarter of 2014, up 72% over the previous year. Advertising accounted for $2.27 billion of Q1 revenue. Now, it ... more...

Adobe, CBS, Outlook Show Big Gains in Monthly Top Site Rankings

Written on
May 14th 2014
Author
Adotas

ADOTAS – Millward Brown Digital has released its data on the top 50 sites for April 2014. Some key highlights: Top gainers included Adobe (88.54% MoM increase), CBS (cbs.com with 128.55% YoY growth), and Microsoft’s Outlook (live.com saw 44.60% YoY growth). Not surprisingly, the first half of the month had taxpayers filing with ... more...

Adobe Report: Facebook Ad Business Continues to Grow

Written on
April 22nd 2014
Author
Adotas

ADOTAS — Today, Adobe released its Q1 Social Intelligence Report analyzing social media data and trends around Facebook and other industry players including Twitter, Pinterest, Tumblr and LinkedIn. The report is the most comprehensive in the industry and looks at paid, earned and owned social media using 260 billion FB ad impressions, ... more...

OPINION: Google is Turning Gmail into ‘Ginterest’

Written on
April 1st 2014
Author
Dave Hendricks

ADOTAS – It’s now called “Ginterest.” April Fools. That is not exactly what happened, but if you check your Gmail Web Client (and who doesn’t do that 10 times a day), you’ll see the marriage of Parallax, Gmail and Pinterest in your promotions tab. Oops, Google has done it again. Where Google has ... more...

Big Brands and the Business Benefits of Social Media: Pt. 2

Written on
March 14th 2014
Author
Trevor LaTorre

ADOTAS (Second of three parts) – Yesterday, >we covered the business benefits of Facebook, Twitter, and Google+. In this installment, we’ll cover Pinterest, Instagram, and Vine, all of which are primarily image- and/or video-based platforms. This article shows digital marketers and social media managers how to strategically implement Pinterest, Instagram, ... more...

Frito-Lay, American Airlines and Deep Focus Turn to Unmetric for Social Analytics

Written on
February 18th 2014
Author
Press Release

NEW YORK, February 18, 2014 (ADOTAS) – Unmetric, the company that helps global brands understand how they stack up against their competition on social media, nearly tripled its client base in the last year, and Q4 was a record quarter in terms of revenue growth and new client wins – a clear signal ... more...