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Digimarc Share Launches in HGTV Magazine; Readers Can Buy, Tweet and Pin ‘Deals’ from Print

Written on
October 21st 2013
Author
AdotasWire

BEAVERTON, ORE.,  October 21, 2013 (ADOTAS)  – Digimarc Corporation (NASDAQ: DMRC) today announced Digimarc Share, a simple new way for consumers to share print content online with friends. Digimarc Share, part of the Digimarc® Discover solution, will make its debut in the November issue of HGTV Magazine with a special nine-page ... more...

4 Ways to Reach More Moms on Pinterest

Written on
May 3rd 2013
Author
Jon Elvekrog

ADOTAS — The best brand advertisers are typically eager to take advantage of new marketing medium … but how can they tell which will be powerful engines of ROI and which will disappoint? Take Pinterest for example. Pinterest is now the third-largest social network, behind Facebook and Twitter, and is home ... more...

Using Visual Story Telling to Build Stronger Relationships with Consumers

Written on
April 3rd 2013
Author
Apu Gupta

ADOTAS – Consumer behavior is undergoing a significant shift. Social media conversations are transitioning from text to pictures, making images the new currency of social media engagement. With cameras in every phone and the entire web itself becoming a more visual place, consumers are increasingly beginning to communicate with pictures ... more...

Connecting With Customers While Managing Branded Content and Channels

Written on
January 18th 2013
Author
Eric Courville

Twitter. Pinterest. Facebook. LinkedIn. These popular social media platforms are contributing to a new marketing approach that is focused more on digital and interactive, while becoming less traditional and less focused on single-channel marketing. Marketers can no longer rely on implementing a campaign only in traditional media channels such as ... more...

Content Curation on Pinterest: How Brands Can Track ROI with Pinfluencer

Written on
January 7th 2013
Author
Richard L. Tso

Pinterest has become the Internet’s new social media darling and since its launch in 2010, people have been flocking to this visual social network to pin pictures of what they like, curate collections and share them with the world. From a strictly personal perspective, the site and mobile app are ... more...