philips



Wearable Technology: The $70 Billion Picture

Written on
February 28th 2014
Author
Dr. Peter Harrop

ADOTAS – This article shares some of the recent research from the brand new IDTechEx report, “Wearable Technology 2014-2024”. Wearable technology mainly concerns devices and apparel/textiles. Devices are discrete electronic and electrical hardware sold on its own for bodywear. It may be utilised by being attached to apparel or by ... more...

Rapt Media: 9 Predictions for Online Video in 2014

Written on
January 2nd 2014
Author
Rapt Media

ADOTAS – Though Interactive Video (IV) isn’t totally new, projects like Philips’ “Designed to Play,” Maybelline’s “Glamour Eye,” and Bob Dylan’s interactive music video helped spread the gospel of IV in 2013, leading us to believe that 2014 will be a breakout year for IV. As technology exponentially evolves each ... more...

How Interactive Video is Helping Brands Engage with Their Customers

Written on
December 5th 2013
Author
Erika Trautman

ADOTAS – Video is no longer just a lean-back experience. With the touch-heavy world of mobile devices, video is becoming more of a lean-forward, interactive experience. Digital video can support user interaction through gestures, voice, touch and clicks, and brands in the know are implementing Interactive Video (IV) projects into ... more...

Music Hath Charms to Open Consumers’ Wallets (And the Top Brands Know It)

Written on
November 14th 2013
Author
Richard L. Tso

ADOTAS – Pop. Electronica. Rap. Music undoubtedly has a powerful influence on people’s moods and productivity, and  in a recent survey, 51 percent of respondents said they view music events as the No. 1 way to build a positive association towards a brand. In fact, 65 percent of people consider ... more...

‘The SoDA Report’ Unveils Global Digital Trends For 2014

Written on
November 11th 2013
Author
Mike Daly

ADOTAS – How brands can speed up their innovation cycle, cultivate smarter, more responsive online communities and use the latest ethnographic research techniques to develop a stronger understanding of people’s motivations and behaviors are just three of the subjects tackled by digital’s smartest thinkers in the new edition of The SoDA ... more...

Advances in 3D Television Displayed at CES 2013

Written on
March 4th 2013
Author
Angelina Jennifer

2012 was the year of 3D. Every brand, every seller and all technology gurus called it the next big thing for home entertainment. But having to don a pair of goofy-looking goggles didn’t prove popular with the masses. Another major issue with 3D TVs is that these require some strict ... more...

Backstage Pass to CES 2013: UltraViolet, Smart TVs and Connected Gadgets Are All the Rage

Written on
January 9th 2013
Author
Richard L. Tso

The moment we have all been waiting for has arrived: CES International has kicked off in Las Vegas for four days, beginning yesterday. The CES 2013 trade show is the world’s largest annual innovation event and offers presentations, exhibitions, events, and conferences for technology and gadget connoisseurs. We are providing our ... more...