pheedo
Pheedo’s CEO On Slaying RSS’s Rising Power
ADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent influences” and targets “by category, keyword, feed content, country, DMA and more.” Bold statements? Sure. But how do they drive ROI? We sat down with Pheedo’s CEO and founder, Bill [...] more...
RSS Ads Promote Videos – What Next?
TurnHere and Pheedo have partnered to distribute branded video content by RSS into ad divisions on the Pheedo network. TurnHere is an online video platform and production firm. Pheedo is a feed-based ad company. TurnHere, a video production and distribution company, has been working hard with clients in manufacturing affordable videos [...] more...
Pheedo Powers New Ad Platform
With the launch of its FeedPowered Ad platform, Pheedo is now allowing its marketing clientele to send text and video content via RSS to customers. Now, Pheedo’s advertisers can engage large amounts of customers with content, and levels of engagement can also be tracked with the new platform. FeedPowered Ads will [...] more...
Pheedo, SimpleFeed Announce RSS Marketing Partnership
Today at the OMMA conference in New York, RSS marketing companies Pheedo and SimpleFeed announced a strategic partnership that will let the two companies combine their products, expertise and services. Customers from the two companies will get access to Pheedo’s RSS marketing and feed growth services, which can help those [...] more...
Pheedo Announces Apple RSS Channel
Coinciding with Apple’s Worldwide Developers Conference, RSS advertising company Pheedo is trumpeting its Apple RSS ad-targeting channel. Rather than lumping everything into a single “technology” channel, Pheedo provides a more targeted Apple Channel for Apple-related publishers and advertisers. The Apple Channel is Pheedo’s largest, and includes sites like Apple Insider, [...] more...
Pheedo: RSS Audience Stays Within Aggregators, Niche Feeds
RSS marketing solutions provider Pheedo yesterday released its quarterly Pheed report, a summary of activity on its network of RSS advertisers and publishers. The report shows a great deal of untapped potential in certain areas of the RSS market. 90 percent of consumers stay within the RSS aggregator environment when they [...] more...
Feed the Need: Surveying the Past, Present and Future of RSS
As slow as the adoption of RSS and RSS advertising has been, it’s certainly here and not going anywhere anytime soon. With the influx of downloadable RSS applications, news aggregators and third party companies like Yahoo! offering the service; it’s cheap and available and has become one of the buzzword [...] more...
Maintaining Brand Integrity Within RSS Feed Advertising
RSS (Really Simple Syndication) has received a lot of attention recently as an additional channel for advertisers to deliver their message. By syndicating what search engine marketers have been singing for years, content more specifically, relevant content is delivered directly to the subscriber’s desktops via aggregators like My Yahoo! or [...] more...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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