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Pheedo’s CEO On Slaying RSS’s Rising Power

Written on
May 12th 2008
Author
Kathleen

ADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent influences” and targets “by category, keyword, feed content, country, DMA and more.” Bold statements? Sure. But how do they drive ROI? We sat down with Pheedo’s CEO and founder, Bill [...] more...

RSS Ads Promote Videos - What Next?

Written on
July 24th 2007
Author
Editor

TurnHere and Pheedo have partnered to distribute branded video content by RSS into ad divisions on the Pheedo network. TurnHere is an online video platform and production firm. Pheedo is a feed-based ad company. TurnHere, a video production and distribution company, has been working hard with clients in manufacturing affordable videos [...] more...

Pheedo Powers New Ad Platform

Written on
February 19th 2007
Author
Editor

With the launch of its FeedPowered Ad platform, Pheedo is now allowing its marketing clientele to send text and video content via RSS to customers. Now, Pheedo’s advertisers can engage large amounts of customers with content, and levels of engagement can also be tracked with the new platform. FeedPowered Ads will [...] more...

Pheedo, SimpleFeed Announce RSS Marketing Partnership

Written on
September 26th 2006
Author
Editor

Today at the OMMA conference in New York, RSS marketing companies Pheedo and SimpleFeed announced a strategic partnership that will let the two companies combine their products, expertise and services. Customers from the two companies will get access to Pheedo’s RSS marketing and feed growth services, which can help those [...] more...

Pheedo Announces Apple RSS Channel

Written on
August 9th 2006
Author
Editor

Coinciding with Apple’s Worldwide Developers Conference, RSS advertising company Pheedo is trumpeting its Apple RSS ad-targeting channel. Rather than lumping everything into a single “technology” channel, Pheedo provides a more targeted Apple Channel for Apple-related publishers and advertisers. The Apple Channel is Pheedo’s largest, and includes sites like Apple Insider, [...] more...

Pheedo: RSS Audience Stays Within Aggregators, Niche Feeds

Written on
May 18th 2006
Author
Editor

RSS marketing solutions provider Pheedo yesterday released its quarterly Pheed report, a summary of activity on its network of RSS advertisers and publishers. The report shows a great deal of untapped potential in certain areas of the RSS market. 90 percent of consumers stay within the RSS aggregator environment when they [...] more...

Feed the Need: Surveying the Past, Present and Future of RSS

Written on
April 12th 2006
Author
Editor

As slow as the adoption of RSS and RSS advertising has been, it’s certainly here and not going anywhere anytime soon. With the influx of downloadable RSS applications, news aggregators and third party companies like Yahoo! offering the service; it’s cheap and available and has become one of the buzzword [...] more...

Maintaining Brand Integrity Within RSS Feed Advertising

Written on
April 12th 2006
Author
brandonerskine

RSS (Really Simple Syndication) has received a lot of attention recently as an additional channel for advertisers to deliver their message. By syndicating what search engine marketers have been singing for years, content more specifically, relevant content is delivered directly to the subscriber’s desktops via aggregators like My Yahoo! or [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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