pew-research-center



Second Screening: Where the Action Is in Mobile

Written on
May 9th 2013
Author
David Scatterday

ADOTAS — Mobile display ad spending is growing rapidly across all segments and will nearly triple between 2012 and 2014, jumping from $1.10 billion to $3.07 billion, according to eMarketer. While standard banners, rich media and video are the largest mobile display formats, dual-screen advertising is easily the most exciting ... more...

Study: Free to Get Our News To Go, We Prefer To Have It Delivered

Written on
October 15th 2012
Author
Mike Daly

With the advent of smartphones and tablets, we can get our news anywhere. But according to a recent study published on Journalism.org, most of us wait until we’re home to check the headlines on our mobile devices. The study, conducted by the Pew Research Center’s Project for Excellence in Journalism, in collaboration with ... more...

Twitter’s Numbers Seem Impressive…

Written on
March 15th 2011
Author
Gavin Dunaway

ADOTAS – It took three years, two months and one day to first get to a billion tweets. Now Twitter users reach that milestone about once a week. Celebrating five years of microblogging on March 21, Twitter has released statistics that show the network’s impressive growth, with the last year in ... more...

I’m Not Tweeting to Myself, It’s Just That No One’s Listening

Written on
December 13th 2010
Author
Gavin Dunaway

ADOTAS – Groupon CEO Andrew Mason’s comment that his company is akin to former “boy band” sensation ‘N Sync (or *NSYNC) inspired me to concoct up a poll comparing social media all stars to infamous young male singing groups. Though it was mainly meant to garner some laughs during a ... more...

Zombies Running Rampant on Twitter

Written on
December 9th 2010
Author
Gavin Dunaway

ADOTAS – AMC’s “The Walking Dead” ended its six-show first-season run with a blast on Sunday, and I have to admit I’m hooked — though it’s not as fresh a take on the zombie genre as the critics profess, it offers complicated, three-dimensional characters worth rooting for. And yes, gore ... more...