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Second Screening: Where the Action Is in Mobile
ADOTAS — Mobile display ad spending is growing rapidly across all segments and will nearly triple between 2012 and 2014, jumping from $1.10 billion to $3.07 billion, according to eMarketer. While standard banners, rich media and video are the largest mobile display formats, dual-screen advertising is easily the most exciting [...] more...
Study: Free to Get Our News To Go, We Prefer To Have It Delivered
With the advent of smartphones and tablets, we can get our news anywhere. But according to a recent study published on Journalism.org, most of us wait until we’re home to check the headlines on our mobile devices. The study, conducted by the Pew Research Center’s Project for Excellence in Journalism, in collaboration with [...] more...
Twitter’s Numbers Seem Impressive…
ADOTAS – It took three years, two months and one day to first get to a billion tweets. Now Twitter users reach that milestone about once a week. Celebrating five years of microblogging on March 21, Twitter has released statistics that show the network’s impressive growth, with the last year in [...] more...
I’m Not Tweeting to Myself, It’s Just That No One’s Listening
ADOTAS – Groupon CEO Andrew Mason’s comment that his company is akin to former “boy band” sensation ‘N Sync (or *NSYNC) inspired me to concoct up a poll comparing social media all stars to infamous young male singing groups. Though it was mainly meant to garner some laughs during a [...] more...
Zombies Running Rampant on Twitter
ADOTAS – AMC’s “The Walking Dead” ended its six-show first-season run with a blast on Sunday, and I have to admit I’m hooked — though it’s not as fresh a take on the zombie genre as the critics profess, it offers complicated, three-dimensional characters worth rooting for. And yes, gore [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- Study: Xbox Reveal Sparks More Social Buzz than Galaxy S4 and Facebook ‘Phone’ Combined May 21st 2013 ADOTAS — The new Xbox gaming console, which will be [...] more »
- Watch it Live: Xbox Reveal, 5/21 at 1 p.m. EDT/10 a.m. PDT May 21st 2013 ADOTAS – Microsoft will unveil its next generation Xbox today [...] more »
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013 ADOTAS – For brand managers and marketers, the Internet has [...] more »
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013 ADOTAS (via WordStream) — Here’s why I think Yahoo is [...] more »
- Live Twitter Feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
- Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders in [...] more »
- AFAIK: Poptent, Clear Channel Outdoor, Infusionsoft, Silverpop May 20th 2013 ADOTAS — Here’s what jumped out of my Inbox and [...] more »
Features
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
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