Study: Best Buy, Target at High Risk for Amazon Showrooming, But Others Face Even Greater Threat

Written on
February 27th 2013
Press Release

SEATTLE, WA (February 27, 2013) – In the largest showrooming study to date, Placed identified Best Buy and Target as high-risk retailers for Amazon customers to view offline and buy online. Surprisingly, Best Buy and Target were not the most at risk for showroomers taking over their aisles. The results ... more...