peter-koeppel



Are Mobile Ads The Next Big Thing?

Written on
December 21st 2012
Author
Peter Koeppel

Mobile is the fastest growing channel among consumers, which has media buyers taking notice. However, a new study conducted by Forrester and Velti shows that mobile advertisers aren’t approaching the mobile market with the right attitude and approach. In short, most marketers are dropping the ball big time. What’s happening? Ignoring most ... more...

Poll: Yahoo CEO’s Pregnancy Not an Issue

Written on
August 30th 2012
Author
Mike Daly

In our most recent ADOTAS poll, we asked: “Should Marissa Mayer’s pregnancy be a factor in Yahoo hiring?” The results were as follows: Yes: 2%. No: 98%. Our new poll question is derived from yesterday’s controversial opinion piece by Peter Koeppel, Founder and President of Koeppel Direct: “Is the social media party over?” To ... more...

Social Media Spending Goes Up: Now What?

Written on
March 21st 2012
Author
Peter Koeppel

ADOTAS – After a few years of decline and slow growth, the future seems bright for social media spending and marketing budgets overall. According to several recent studies, increased optimism in the U.S. economy and in the future of business growth has marketing managers in both B2B and B2C sectors setting ... more...

Is Facebook Transforming Into an Operating System?

Written on
September 26th 2011
Author
Peter Koeppel

ADOTAS – Facebook’s finances are growing by leaps and bounds. According to an inside source (and published widely), the first six months of 2011 have brought in $500 million in net income to Facebook. As a private company, Facebook does not have to publically disclose its earnings, yet for a point ... more...

Behind the Switch: The Ups and Downs of Digital TV

Written on
August 18th 2009
Author
Peter Koeppel

ADOTAS — As we all know by now, June 12, 2009 was the last day any full power television station used analog. Congress had mandated a shift to digital broadcasting that was meant to benefit both consumers and providers – and the question is whether it has succeeded. Along with better ... more...

Alternative media marketing succeeds in a recession

Written on
April 19th 2009
Author
Peter Koeppel

ADOTAS — Across the United States, marketing budget after marketing budget has been slashed due to the impact of the recession. At the same time, sales for many products are flat or declining. Marketers are being asked to produce greater results with less money. Ad dollars that once went to advertising ... more...

Media purchasing decisions in today’s economy

Written on
February 19th 2009
Author
Peter Koeppel

ADOTAS EXCLUSIVE — Economists agree that the United States and many European countries have now plunged into a recession. Financial experts are predicting that this economic downturn will last longer than most recent economic slumps. With thousands losing their jobs and more job cuts expected in the near future, consumers are ... more...