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Is Facebook Transforming Into an Operating System?

Written on
September 26th 2011
Author
Peter Koeppel

ADOTAS – Facebook’s finances are growing by leaps and bounds. According to an inside source (and published widely), the first six months of 2011 have brought in $500 million in net income to Facebook. As a private company, Facebook does not have to publically disclose its earnings, yet for a point [...] more...

Behind the Switch: The Ups and Downs of Digital TV

Written on
August 18th 2009
Author
Peter Koeppel

ADOTAS — As we all know by now, June 12, 2009 was the last day any full power television station used analog. Congress had mandated a shift to digital broadcasting that was meant to benefit both consumers and providers – and the question is whether it has succeeded. Along with better [...] more...

Alternative media marketing succeeds in a recession

Written on
April 19th 2009
Author
Peter Koeppel

ADOTAS — Across the United States, marketing budget after marketing budget has been slashed due to the impact of the recession. At the same time, sales for many products are flat or declining. Marketers are being asked to produce greater results with less money. Ad dollars that once went to advertising [...] more...

Media purchasing decisions in today’s economy

Written on
February 19th 2009
Author
Peter Koeppel

ADOTAS EXCLUSIVE — Economists agree that the United States and many European countries have now plunged into a recession. Financial experts are predicting that this economic downturn will last longer than most recent economic slumps. With thousands losing their jobs and more job cuts expected in the near future, consumers are [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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