personalized-video-advertising



Marketers Must Mine Big Data’s Predictive Powers For Success in 2013

Written on
February 8th 2013
Author
Jim Moar

For years now, the promise of Big Data has loomed large. Unfortunately for digital marketers, it has been more hype than reality. Many a marketer has salivated at Big Data’s promise of unprecedented insight on behavioral and sentiment trends gleaned from digital and social media. This situational awareness would help marketers ... more...

Crowd-Sourced Ads: A Measured Response

Written on
July 6th 2009
Author
Naj Kidwai

ADOTAS — Want to know if an ad is resonating with your consumer? Why not ask them? With the innate social nature of the Web, it’s interesting that no one has pioneered the concept of crowd sourced advertising yet. Every year, marketers and brands spend millions on focus groups trying to ... more...