personalization



Mobile App Personalization Shifts Into High Gear

Written on
April 14th 2014
Author
Richard L. Tso

ADOTAS – Apps continue to rise in popularity. It seems as though there are apps for everything these days, from utility apps that help make people’s lives easier like Mint, which aggregates bank account balance; weather apps that incorporate social elements and crowdsourced reporting; and even ones that help users identify and ... more...

What Goes Around Comes Around in (1:1) Marketing, Too

Written on
March 31st 2014
Author
Mark Klein

ADOTAS – After years of dreaming and taking incremental steps, the technology and infrastructure are finally in place to help marketers treat their customers as individuals, just as Marshall Field did in his department store 125 years ago. Without the modern conveniences marketers use today (email, electronic media, and telemarketing), Field ... more...

Four Ways to Fuel Customer Loyalty through Content Marketing

Written on
March 27th 2014
Author
Bob Egner

ADOTAS – By now, most of us marketers have come to the realization that we live in a world where the connected consumer has an expectation of instant gratification. This understanding has led to us to look for new and innovative ways to deliver content in a manner that gets ... more...

A ‘Mobile Saturday’ Recap: Personalizing the Mobile Experience

Written on
March 26th 2014
Author
Brent Hieggelke

ADOTAS – Mobile is a vital tool in today’s marketplace, and winners and losers are emerging in brands’ quest to gain a foothold on consumers’ mobile screens. To win this battle for mobile screen time, personalization is key. Indeed, the opportunity is massive for brands that provide utility and enjoyment through ... more...

Data-Driven Creative: Taking Marketing to the Next Level

Written on
March 20th 2014
Author
Guy Atzmon

ADOTAS — Data-driven marketing is nothing new. Marketers have long relied on data to shape their campaigns, from determining which audiences to target and how to segment those audiences, to choosing which channels to tap into to best support sales teams. Data-driven marketing can drive business growth and support specific ... more...

Lotame and Optimizely Partner for Website Content Optimization and Personalization

Written on
March 12th 2014
Author
AdotasWire

NEW YORK, March 12, 2014  (ADOTAS) – Lotame today announced it has partnered with Optimizely, the leading global website optimization platform, to provide Lotame’s marketer and publisher clients a seamless way to facilitate website content optimization and personalization within Lotame’s unifying data management platform (DMP). Through the partnership, Lotame will ... more...

Personalization Isn’t Creepy; It’s a Reality & a Necessity for Success

Written on
March 12th 2014
Author
Bill Guild

ADOTAS – The convergence of one-to-one and programmatic advertising will disrupt the practices and organizations of advertisers. We all recognize that mobile, video and online advertising sometimes live in silos — even though they shouldn’t — but those divides are nothing compared to the gap between advertising and CRM. Every ... more...

Study: Consumers Want a More Personalized Mobile Home Screen

Written on
March 7th 2014
Author
Mike Daly

ADOTAS – New research from mobile analytics company Flurry shows noteworthy growth in the use of home screen personalization apps on Android devices (Flurry Analytics tracks 4,500 such apps). In fact, usage of these apps in Q1 2014 will surpass the entirety of their use in 2013. “Consumer behavior on mobile ... more...

Content Marketing is Getting Smarter and Going Mobile

Written on
February 28th 2014
Author
Patricia Hume

ADOTAS – The priorities of marketers in 2014 can be summed up in one word: engagement. Customer attention is a precious commodity these days and companies are experimenting with all sorts of new ways to keep people engaged. A recent study from eConsultancy highlighted this trend in detail: while marketers ... more...

ValueClick’s CMO Discusses Company’s Rebranding as Conversant

Written on
February 6th 2014
Author
Richard L. Tso

ADOTAS – As the competitive ad-tech landscape begins to look a little bit more crowded these days, companies are searching to find their niche. Programmatic ad company The Rubicon Project just filed for its $100 million IPO, signaling that the fast-moving ad tech space is heating up with similar recent moves ... more...