personalization



Is Paid Search Worthless?

Written on
June 20th 2014
Author
Matt Ackley

ADOTAS – There’s been some new stories recently about a report eBay did last year claiming that paid search for large brands was pretty much worthless. Many of these stories are focused on the fact that online advertising is not living up to its promise. Obviously this caught my eye ... more...

Trueffect, nGage Labs Bring First-Party Targeting to Mobile Advertising

Written on
June 5th 2014
Author
Press Release

SCOTTSDALE, Arizona, and WESTMINSTER, Col., Jun 5, 2014 (ADOTAS) – nGage Labs, the cutting-edge innovator focused on providing personalized mobile customer engagement solutions and Trueffect, the leading first-party targeting and measurement platform for large performance advertisers, today announced a new partnership that will combine the benefits of individual consumer real-time personalization with ... more...

Survey: Consumers Will Accept Ads in Exchange for Free Media Content

Written on
June 4th 2014
Author
Press Release

NEW YORK, June 4, 2014 (ADOTAS) – A new survey of consumer attitudes in online advertising and content carried out by New York and London-based cloud technology provider CloudSense underlines the continuing need for advertising to sustain the current business model of online publications and websites. Of the more than ... more...

How to Reach the Right Audience via User-Generated Visual Content

Written on
June 2nd 2014
Author
Adrian Moxley

ADOTAS – Visual content on the web is on the rise. High-speed Internet is pretty much ubiquitous these days, and it’s allowed us to access high-quality images and video online like never before. Consumers turn to the internet for engaging, visual content. For example, look at the popularity of Ellen ... more...

Demandbase Adds Mobile and Video Targeting Functionality for B2B Advertising

Written on
April 25th 2014
Author
Press Release

ADOTAS — Demandbase, the targeting and personalization company, today announced that its marketing platform now includes the ability to extend the reach of B2B campaigns by targeting specific business audiences on mobile devices, and  run video advertising campaigns targeting companies and business audiences on YouTube. Test Field & Execution Mobile targeting The new mobile ... more...

Mobile App Personalization Shifts Into High Gear

Written on
April 14th 2014
Author
Richard L. Tso

ADOTAS – Apps continue to rise in popularity. It seems as though there are apps for everything these days, from utility apps that help make people’s lives easier like Mint, which aggregates bank account balance; weather apps that incorporate social elements and crowdsourced reporting; and even ones that help users identify and ... more...

What Goes Around Comes Around in (1:1) Marketing, Too

Written on
March 31st 2014
Author
Mark Klein

ADOTAS – After years of dreaming and taking incremental steps, the technology and infrastructure are finally in place to help marketers treat their customers as individuals, just as Marshall Field did in his department store 125 years ago. Without the modern conveniences marketers use today (email, electronic media, and telemarketing), Field ... more...

Four Ways to Fuel Customer Loyalty through Content Marketing

Written on
March 27th 2014
Author
Bob Egner

ADOTAS – By now, most of us marketers have come to the realization that we live in a world where the connected consumer has an expectation of instant gratification. This understanding has led to us to look for new and innovative ways to deliver content in a manner that gets ... more...

A ‘Mobile Saturday’ Recap: Personalizing the Mobile Experience

Written on
March 26th 2014
Author
Brent Hieggelke

ADOTAS – Mobile is a vital tool in today’s marketplace, and winners and losers are emerging in brands’ quest to gain a foothold on consumers’ mobile screens. To win this battle for mobile screen time, personalization is key. Indeed, the opportunity is massive for brands that provide utility and enjoyment through ... more...

Data-Driven Creative: Taking Marketing to the Next Level

Written on
March 20th 2014
Author
Guy Atzmon

ADOTAS — Data-driven marketing is nothing new. Marketers have long relied on data to shape their campaigns, from determining which audiences to target and how to segment those audiences, to choosing which channels to tap into to best support sales teams. Data-driven marketing can drive business growth and support specific ... more...