performics



Report: More than Half of Digital Marketers Use Google PLAs to Target Mobile Users

Written on
April 9th 2014
Author
AdotasWire

SAN FRANCISCO, April 9, 2014 (ADOTAS) – Kenshoo, the global leader in predictive media optimization technology, today released a new report titled “An Inside Look at Google Shopping Campaigns,” which details the results of a marketer survey regarding the use of Google’s Product Listing Ads (PLAs), as well as marketer commentary ... more...

Mobile, Media & Mixers: AdTech SF 2013 Sneak Peek

Written on
April 8th 2013
Author
Richard L. Tso

ADOTAS – As the advertising elite makes plans to head to San Francisco this week for ad:tech San Francisco, preparations have already been in the works over the last six months to ensure the event will include a delicate blend of technology, design and agency related topics to keep conference-goers ... more...

Industry Leaders Offer Predictions for 2013 (Part 4)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising.  We see this expanding on three fronts in 2013.  1: Globally, Canada will join the list of countries implementing ... more...

Quick Hits: Auditude Finds Mid-Roll Still Has Best Video Completion Rate

Written on
October 28th 2011
Author
Gavin Dunaway

ADOTAS – Studying 11 billion impressions across 300 publishers, video ad server Auditude found that mid-roll video units still have the highest completion rate at 75%. In addition, ad completion rates on live content came in at 86% compared to video-on-demand content at 60%. Also interesting, in-stream ads on professional content ... more...

Quick Hits: Smartphones Overtake Feature Phones in Sales

Written on
July 1st 2011
Author
Gavin Dunaway

ADOTAS - Nielsen reports that 55%of U.S. consumers that bought a phone in the last three months bought a smartphone, meaning that the souped-up mobile devices are being purchased more than their less-fancy feature-phone cousins Kantar Media has broken into Europe with analytics offering Compete. According to Horace Dediu at Asymco, the average iOS ... more...

Initial Reports From the Binghoo SEM Front

Written on
October 20th 2010
Author
Gavin Dunaway

ADOTAS – Though the official handover of Yahoo searches to Microsoft’s Bing happened recently, it’s not for another two weeks that all paid search ads appearing on Yahoo will be powered by Bing through Microsoft’s AdCenter servers. But that didn’t stop Performics from taking a look at how SEM is ... more...

uBid Switches Gears, Takes to Traditional Media

Written on
January 15th 2007
Author
Sarah Novotny

Reversing the advertising trend somewhat, Chicago-based online firm uBid will begin using TV and radio advertising in order to convey its message in an effort to avoid the high prices of Internet advertising. Despite the surge in online advertising and the projected growth of the advertising medium, uBid is ... more...