performics
Mobile, Media & Mixers: AdTech SF 2013 Sneak Peek
ADOTAS – As the advertising elite makes plans to head to San Francisco this week for ad:tech San Francisco, preparations have already been in the works over the last six months to ensure the event will include a delicate blend of technology, design and agency related topics to keep conference-goers [...] more...
Industry Leaders Offer Predictions for 2013 (Part 4)
1 2 3 4 5 6 7 8 9 10 Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising. We see this expanding on three fronts in 2013. 1: Globally, Canada will join the list of countries implementing [...] more...
Quick Hits: Auditude Finds Mid-Roll Still Has Best Video Completion Rate
ADOTAS – Studying 11 billion impressions across 300 publishers, video ad server Auditude found that mid-roll video units still have the highest completion rate at 75%. In addition, ad completion rates on live content came in at 86% compared to video-on-demand content at 60%. Also interesting, in-stream ads on professional content [...] more...
Quick Hits: Smartphones Overtake Feature Phones in Sales
ADOTAS - Nielsen reports that 55%of U.S. consumers that bought a phone in the last three months bought a smartphone, meaning that the souped-up mobile devices are being purchased more than their less-fancy feature-phone cousins Kantar Media has broken into Europe with analytics offering Compete. According to Horace Dediu at Asymco, the average iOS [...] more...
Initial Reports From the Binghoo SEM Front
ADOTAS – Though the official handover of Yahoo searches to Microsoft’s Bing happened recently, it’s not for another two weeks that all paid search ads appearing on Yahoo will be powered by Bing through Microsoft’s AdCenter servers. But that didn’t stop Performics from taking a look at how SEM is [...] more...
uBid Switches Gears, Takes to Traditional Media
Reversing the advertising trend somewhat, Chicago-based online firm uBid will begin using TV and radio advertising in order to convey its message in an effort to avoid the high prices of Internet advertising. Despite the surge in online advertising and the projected growth of the advertising medium, uBid is [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013 ADOTAS — Click fraud remains a nettlesome problem for advertisers, [...] more »
- AFAIK: Quantasy, SDL, MARS Advertising, Concentric, engajer, Burstly May 23rd 2013 ADOTAS – Here’s what we herd through the digital grapevine [...] more »
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013 ADOTAS (via MediaWhiz) – [Yesterday's] announcement by Twitter of the [...] more »
- Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms May 22nd 2013 PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one [...] more »
Features
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013
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