performance_marketing



Three Strategies for Engaging Customers and Driving Sales on Tablets

Written on
December 24th 2012
Author
Peri Kadaster

While tablet commerce is still an emerging market, it’s predicted to continue to grow over the coming years. Consider these facts: In the last year alone, tablet traffic increased by 348 percent while smartphones grew by 117 percent.[1] There will be 90.8 million iPad users by 2015.[2] Tablet devices will generate more Web traffic ... more...

Running Behavioral Re-targeting Through the Performance Marketing Channel

Written on
August 21st 2012
Author
Matt Swan

Over the past few years, behavioral retargeting companies have turned to performance networks as an obvious place to gain immediate access to hundreds of brands and to generate new revenue streams. It’s clear that behavioral retargeting is appealing to advertisers and is gaining an increasing amount of publicity. So what ... more...

Rocking the Marketing World Like the Grateful Dead

Written on
October 28th 2011
Author
Blue Phoenix Media

BLUE PHOENIX MEDIA – Some time ago, a great little book arrived for us in the mail. And it’s very much both of those things: It’s compact and it’s exceptional. It was a copy of David Meerman Scott and Brian Halligan’s “Marketing Lessons from the Grateful Dead: What Every Business ... more...

Adding Affiliate Marketing to Your Mobile Strategy

Written on
August 18th 2011
Author
Matt Swan

ADOTAS – With the continued growth of smart phone uptake, a number of opportunities are opening up for advertisers within m-commerce. According to Nielsen’s latest data, 38% of all U.S. mobile phone owners now have a smart phone, with Apple’s iPhone showing the most growth in recent months. Given the ... more...

Tag Team Champions: Performance Display and In-Game Advertising

Written on
March 1st 2010
Author
Jason Bailey

ADOTAS – According to Forrester’s “U.S. Interactive Marketing Forecast, 2009-2014,” search marketing represents about 60% of online marketing budgets, and a substantially higher percentage for advertisers focused solely on direct response. However, as Charlotte McEleny from NewMediaAge reports, the opportunity is significantly broader. Going forward, media strategies need to fully ... more...

MediaTrust Tricks Out Email Services by Buying Kenzei

Written on
January 19th 2010
Author
Gavin Dunaway

ADOTAS – Digital performance marketer Media Trust has souped up its email offerings by acquiring Kenzei, which provides conversion marketing and email retargeting solutions, especially in retail. MediaTrust will integrate Kenzei’s automated email and phone retargeting tools into its pay-for-results platform and market them as MediaTrust Conversion Solutions. These include ConversionMail, ... more...

ADOTAS Conversations: Henry Vogel, Chief Revenue Officer, Quigo

Written on
February 13th 2007
Author
Sarah Novotny

With its AdSonar product creating some buzz in the last several months, Quigo has gradually made a name for itself in the search marketing business–not by planting itself as a bratty upstart in Google and Yahoo’s world, but by simply relying on core relationships with publishers and media firms. The ... more...

SilverCarrot Launches Affiliate Network

Written on
December 18th 2006
Author
Sarah Novotny

Performance marketing company SilverCarrot has entered the affiliate business with SilveriNet, a new affiliate network designed to give publishers and advertisers a new way to reach customers. “SilverCarrot’s launch of SilveriNet fills an untapped need within the online advertising community,” said SilverCarrot CEO Allan Levy in a statement. “Web publishers and ... more...

IAB to Set Click Measurement Guidelines

Written on
August 2nd 2006
Author
Sarah Novotny

In yet another effort to bring structure and measurement to online advertising, the IAB today announced that it is forming an industry-wide Click Measurement Working Group to create a set of Click Measurement Guidelines. These Guidelines, which will be created in conjunction with the Media Rating Council, aim to provide ... more...

Do Locals Give a Click? Negotiating the Buys to Make Local Advertising Work

Written on
June 30th 2006
Author
Richard Rosen

Successful local advertisers and business owners know that to close a deal, they must ask for the sale. It’s a bold question at times, designed to push a hesitant buyer toward action. Now, take this same principle — one that you’ve no doubt mastered — and apply it in the ... more...