performance_marketing
ADOTAS Conversations: Henry Vogel, Chief Revenue Officer, Quigo
With its AdSonar product creating some buzz in the last several months, Quigo has gradually made a name for itself in the search marketing business–not by planting itself as a bratty upstart in Google and Yahoo’s world, but by simply relying on core relationships with publishers and media firms. The [...] more...
SilverCarrot Launches Affiliate Network
Performance marketing company SilverCarrot has entered the affiliate business with SilveriNet, a new affiliate network designed to give publishers and advertisers a new way to reach customers. “SilverCarrot’s launch of SilveriNet fills an untapped need within the online advertising community,” said SilverCarrot CEO Allan Levy in a statement. “Web publishers and [...] more...
IAB to Set Click Measurement Guidelines
In yet another effort to bring structure and measurement to online advertising, the IAB today announced that it is forming an industry-wide Click Measurement Working Group to create a set of Click Measurement Guidelines. These Guidelines, which will be created in conjunction with the Media Rating Council, aim to provide [...] more...
Do Locals Give a Click? Negotiating the Buys to Make Local Advertising Work
Successful local advertisers and business owners know that to close a deal, they must ask for the sale. It’s a bold question at times, designed to push a hesitant buyer toward action. Now, take this same principle — one that you’ve no doubt mastered — and apply it in the [...] more...
Innovation Interactive Launches Domain Monetization Service
Performance marketing company Innovation Interactive today announced its launch of SiteParker, a domain management and monetization service designed to maximize revenue from any undeveloped domain or web site. The launch comes in conjunction with this week’s 2006 T.R.A.F.F.I.C. show, a domain industry conference in Las Vegas. Beta tested by SiteParker’s team [...] more...
Quigo, Lonely Planet Build PPC Marketplace
Performance marketing company Quigo has partnered with travel publisher LonelyPlanet.com, the web presence of travel publisher Lonely Planet, to launch a Pay-Per-Click contextual advertising service. The new service will use a branded version of Quigo’s AdSonar ad targeting solution. Lonely Planet publishes more than 600 independent travel information books, but doesn’t [...] more...
Risk-Sharing Models Gain Momentum
According to the Association of National Advertisers, at least 50 percent of large advertisers have begun to offer incentive-based compensation for agency work. David Levin, founder of i33’s interactive marketing practice and leading proponent of risk-sharing ad models, will work to gain the other 50 percent’s support when he speaks [...] more...
Taking Care of Business, One Customer at a Time
Congratulations! Your website looks much better than it did 5 years ago. Your navigation is intuitive. Your pages are well merchandised with a clear layout and good design. Your content is to the point and your pictures look great. You are telling an attractive and convincing product story. You are using web [...] more...
MediaWhiz Merges with GRS
Today marked the union of Global Resource Systems (GRS) and MediaWhiz, which in turn forms one of the largest providers of online performance marketing services. Lake Capital, a private equity firm that invests in growing services companies, first invested in MediaWhiz in August 2005 and will provide further growth capital [...] more...
Bid No More: Why an Open Network Outperforms Auction-Based Advertising
In an auction-based ad marketplace, each and every ad call is evaluated and the value of each impression is matched to create an efficient marketplace. In such a marketplace, both advertisers and publishers benefit. Advertisers pay what they determine is a suitable rate based on the performance of the network [...] more...
Features
- Four Steps To Lead Generation Success: Parts 3, 4 July 18th 2008
- Market Mayhem July 17th 2008
- Why Your Digital Reputation Is Important July 16th 2008
- Goodmail: Video-in-Email the Next Goldmine July 15th 2008
- Can SMS Get McCain Elected? July 14th 2008
Latest News
- Former AOL Exec Launches Online Film Site July 18th 2008
- Study: 75% of Companies To Boost Digital Ad Spend July 18th 2008
- Google, Microsoft Woes Ascend as Stock Plunges July 18th 2008
- WebTrends’s New Tool Tracks Video Engagement July 18th 2008
- Google Snags Contextual Ad Co. for $140M July 18th 2008
- Become.com Scores $8 Million July 18th 2008
- ValueClick Cuts Fiscal Outlook: Staff Next? July 17th 2008
- YouTube Goes to Hollywood July 17th 2008
Spotlight
Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...
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