performance

Performance & Delivery: No Longer the Odd Couple

Written on: April 30th 2010
Author: Goutham Kurra

ADOTAS – In the fast evolving lexicon of display advertising, you’d be hard-pressed to find a pair of terms more at odds with each other than performance (i.e., advertiser ROI typically measured against CPA or CPC goals) and delivery (total spend/impressions or clicks/conversions). For most campaigns, there’s a sharp trade-off [...] more...

MediaTrust Soaks Up Bardon

Written on: April 26th 2010
Author: Gavin Dunaway

ADOTAS – Performance marketer MediaTrust has acquired Bardon Advisors, a CPC search and affiliate platform and named Bardon founder and CEO Keith Cohn president of the combined entity. This merger will spread high-quality traffic generation across MediaTrust’s platform and extend its reach by more than 20 million monthly unique visitors [...] more...

Shining a Light on Performance Display Advertising

Written on: September 3rd 2009
Author: Cheryl Kellond

ADOTAS — As a reader of ADOTAS, you’ve no doubt heard the recent buzz around performance display advertising. A striking departure from classic ad campaigns measured via clicks and impressions, performance ad campaigns rely on metrics that really matter to retail advertisers, namely conversions and revenue. To boost those metrics, today’s [...] more...

Click Forensics feature improves performance

Written on: May 8th 2009
Author: Edward Barrera

ADOTAS — Click Forensics has released an on-demand service that allows advertisers, ad networks and publishers to pinpoint online traffic sources that are more likely to convert. The company scores, audits and improves traffic quality for the online advertising community. Building on its click fraud detection solution, the Click Forensics platform [...] more...

Online branding in the age of performance

Written on: May 7th 2009
Author: Zephrin Lasker

ADOTAS — The world we live in is steeped in a culture of performance. You can’t escape it. Leave alone advertisements for the powerful BMW M3, even the environmentally friendly BMW Mini Cooper (44.2 mpg) takes great pains to proclaim its speed (0-60 in 8.5 seconds) for fear of losing out [...] more...

Visible Measures raises more financing

Written on: March 26th 2009
Author: Edward Barrera

ADOTAS — Visible Measures has secured a Series C round of financing of $10 million, led by new investor Northgate Capital with participation from existing investors General Catalyst Partners and MDV-Mohr Davidow Ventures. The independent third-party measurement firm for Internet video publishers, advertisers has raised over $29 million in total financing [...] more...

Dot.coms sacrifice tracking offline ads

Written on: March 9th 2009
Author: Amir Haque

ADOTAS EXCLUSIVE — The directive from the corner office is clear: if you want to preserve your ad budget, prove that what you’re doing is working. That proof can be relatively straightforward when ad dollars are spent online – with analytics able to tell us who’s responding to our ads, what [...] more...

Yahoo Exec Jumps Ship To Google

Written on: December 31st 2007
Author: Sarah Novotny

Just when Yahoo thought it was done with the tumultuous year of 2007, Chief Performance Yahoo! Steve Souders has announced that as of Jan. 7th he will be working for rival Google. The implications of Steve’s and many executives’ departures are lofty considering the position Yahoo once held in the [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Features

Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
With gTLDs, Global Branding Starts with a Name February 9th 2012
Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
Video: “Build an SEO Foundation” Excerpt February 8th 2012

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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