performance-marketing



Matomy Media Group Merges U.S. Subsidiary MediaWhiz into Global Operations

Written on
January 7th 2014
Author
Press Release

EL AVIV and NEW YORK, January 7, 2014 (ADOTAS) — Global performance marketing company Matomy Media Group (“Matomy”) today announced the completion of the integration of its U.S. subsidiary, MediaWhiz, into its global operations. As part of the corporate integration, the MediaWhiz brand has been retired, with the company now serving ... more...

Audience Data Management is Key to Performance-Based Advertising

Written on
November 21st 2013
Author
Emil Panzarino

ADOTAS — Audience data is typically a performance marketing company’s best yet least utilized possession. Understanding customers and their online behavioral actions can change the way an advertiser develops, executes and manages its online customer acquisition strategy. Driving more relevant and meaningful customer and advertiser interactions is the key to ... more...

Virgin Atlantic Travels with Affiliate Window for New Performance Marketing Launch

Written on
October 21st 2013
Author
Press Release

CRAWLEY, WEST SUSSEX, ENGLAND and BALTIMORE, MD, October 21, 2013 (ADOTAS) – Virgin Atlantic has launched a new affiliate marketing program in the US market with global performance network, Affiliate Window. Affiliate marketing is key focus for Virgin Atlantic’s digital strategy to help drive acquisition, increase long-haul bookings and expand ... more...

A Performance Marketing Checklist for Small Advertisers

Written on
May 28th 2013
Author
Morgan Foland

ADOTAS – Performance marketing is a cost-effective and results-driven channel that can help small advertisers significantly grow their sales. While running an affiliate program can be very successful, it requires an understanding of the basics. This checklist is not a definitive list, but outlines the core elements that small advertisers ... more...

Adotas Poll: Google Affiliate Network Shutdown is Good News

Written on
April 26th 2013
Author
Mike Daly

ADOTAS – In last week’s reader poll, we asked:  ”Google Affiliate Network is closing: good, bad, or irrelevant?” The results are as follows: Good (68%). Irrelevant (23%). Bad (10%). This week’s poll question is: “Which channel do you find the most profitable for acquiring new customers: Social, Search, Email, or None of the above?” We’ll ... more...

Google Affiliate Network Retiring: Not That Big a Deal

Written on
April 26th 2013
Author
Kyle Gale

ADOTAS — The recent news of Google Affiliate Network’s retirement comes as little surprise for many in the performance marketing space. GAN wasn’t a Google ad brainchild like AdWords — it was just a small part of the $3.1B DoubleClick acquisition — and more recent Google-developed performance products (Product Listing ... more...

Don’t Panic: Google Closing Its Affiliate Network Opens New Doors for Performance Marketers

Written on
April 22nd 2013
Author
Malcolm Cowley

ADOTAS — It began as an announcement on the Google Affiliate Network (GAN) blog and sent ripples through the performance-marketing world. Google said it plans to shut down its affiliate network to “focus on other products that are driving great results for clients.” Prominent industry thought leaders began to weigh ... more...

MediaWhiz Expands Affiliate Network to Include International Campaigns

Written on
April 19th 2013
Author
Press Release

NEW YORK, April 18, 2013 (ADOTAS) — Performance marketing agency MediaWhiz today announced the expansion of its affiliate network, MonetizeIt, as part of its cross-publishing capabilities with parent company Matomy Media Group. MediaWhiz now offers a broader selection of domestic and international affiliate marketing campaigns, including game and mobile app downloads, as well as ... more...

MediaWhiz Launches Mobile Performance Marketing Practice

Written on
March 18th 2013
Author
Press Release

LAS VEGAS and NEW YORK (March 18, 2013) — Performance marketing agency MediaWhiz kicked off LeadsCon Las Vegas today by announcing the launch of its mobile performance marketing practice. The service will provide clients and publishers with mobile performance marketing campaigns and offers across a wide range of online marketing channels, ... more...

Video Q&A: Peter Klein of MediaWhiz

Written on
March 14th 2013
Author
Mike Daly

ADOTAS — Peter Klein, SVP of Media Services for MediaWhiz, answers questions about the state of affiliate marketing at the company’s New York office on March 1, 2013. About MediaWhiz MediaWhiz is an integrated digital media and performance marketing agency that helps brands engage, acquire and retain customers more profitably. MediaWhiz is ... more...