performance-marketing
Off-Duty: Hip Hop Hooray for CPAWay’s Bash With Naughty by Nature & Slick Rick
ADOTAS – During ad:tech, if you’re headed my way, you’re going CPAWay — the performance marketing network has recruited hip hop legends Naughty by Nature to headline its Xposure 2011 event at Terminal 5 on Thursday, Nov. 9, followed by a late-night bash featuring DJ Scrillionaire. Opening up for NbyN is another [...] more...
Life in a Transparent World
DM CONFIDENTIAL – Every industry has its secrets, its tricks of the trade, those skills, places, or people of which some people have knowledge and others don’t. These trade secrets have played a particularly large role in the success of many in the performance marketing space. Having a head start has [...] more...
The Cult of Multi-Level Marketing
DM CONFIDENTIAL – Sometime in 2002, we took a meeting with a former coworker to discuss the online space. Instead of discussing the online space, though, it became a pitch to join them in their multi-level marketing business. In MLM parlance, it meant becoming part of their down line, but they [...] more...
Sponsormob: Ahead of the Mobile Affiliate Curve
ADOTAS – Founded in 2006, Sponsormob is one of those rare companies that has really changed the landscape of online advertising. The firm is the first CPA Network for the mobile Internet. Having such a title is both exciting and daunting for a company to maintain. Speaking to cofounder and [...] more...
Got Funds? $12.1 Million for Acquisio
ADOTAS – Agency-focused performance-marketing platform Acquisio closed a $12.1 million equity financing round led by private growth capital fund Tandem Expansion. The Montreal-based company plans to use the investment to make “massive” increases in its sales and account management staff, as well as open new offices around the globe. Acquisio gives [...] more...
Agency vs. Network
DM CONFIDENTIAL – A few weeks ago, we received the dream call. We had one of the hottest customer acquisition brands contact us for our advice. They wanted the names of the affiliate agencies they could interview. Had they asked for just about anything else, we would have inundated them with [...] more...
Why Isn’t Marketing Automation More Automatic?
ADOTAS – What’s in a name? If you are talking about Marketing Automation (MA), the name equates to a lot of confusion. MA indicates a technology solution that’s as easy as “set it and forget it.” But, the industry is still finding itself and the term “revenue performance management” might [...] more...
Got Your Mind on Your Money and Your Product on Your Mind
DM CONFIDENTIAL – Our industry has pooled together people from all walks of life. We’d say both young and old, but really it’s more like young and a few old. I suspect, though, were we to collect stories of how people ended up in performance marketing, we would find some [...] more...
Case Study: MediaTrust PerformanceExchange Schools Education Vertical
ADOTAS – Back in March and following a $3 million round of funding led by Ropart Asset Management, performance marketing firm MediaTrust launched the PerformanceExchange (MTPX), a single platform for managing performance-based campaigns across all channels, even email. Test campaigns in the finance and education verticals garnered conversion rates between 5% [...] more...
Revenue Versus Profit: Why Running a CPA Network Is Hard
DM CONFIDENTIAL – Earlier this week, we met with a long-time veteran of the performance-marketing space. Today, he runs a CPA network, although he is the first to point out that the network piece of the business is not the emphasis. For most companies, the network is their business. It is [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
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