performance-marketers
Arb’s Law of performance-based advertising
DM CONFIDENTIAL — In a pivotal scene during “Happy Gilmore,” Shooter McGavin, played by Christopher McDonald, has his ball land on the foot of Mr. Larson, aka 7’2″ actor Richard Kiel. The man known for his role as Jaws in the James Bond classic, “The Spy Who Loved Me” wore a [...] more...
One type of advertising does not fit all
DM CONFIDENTIAL — Walking down the street today, I couldn’t help but notice a sign from the Gap advertising buy one get one free on shirts, tee-shirts, and sweaters. It’s a pretty compelling proposition to have you stop in the store, and the economic implications are pretty interesting as well. The [...] more...
Inventory glut an opportunity
DM CONFIDENTIAL — The goal of de-averaging is to have marketers create not just the right ad for each person, but the right user funnel for each person. To date, so much of online marketing, even with creating / landing page testing, still takes a one-size fits all approach. It’s an [...] more...
AOL decline lesson for performance marketers
DM CONFIDENTIAL – When writing about Microsoft and Yahoo this week, we couldn’t help but think of AOL. These are three of the largest aggregators of inventory, three of the biggest names in online advertising, each trying to retain and/or regain their former luster. AOL in particular is incredibly interesting. Many people [...] more...
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- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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Recent Comments
- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
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- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
