performance-display-advertising



Behavioral Optimization: The Next Step in Performance Display Advertising

Written on
September 26th 2014
Author
Lewis Tong

Behavioral optimization is the logical extension of behavioral targeting, which itself was an evolution of a practice initiated from direct mail. As behavioral targeting became more sophisticated online, it became possible to build audience models to understand the value of online behaviors for specific advertisers, but the application of these ... more...

Criteo Unveils Mobile In-App Performance Display Ad Solution

Written on
January 23rd 2014
Author
Press Release

PALO ALTO, January 23, 2014 (ADOTAS) – Criteo (NASDAQ: CRTO), a leading global technology company that specializes in performance display advertising, today announced the beta release of its mobile in-app performance display advertising solution.  The new offering provides app developers and mobile marketers a cost effective, performance driven solution to engage and convert their most valuable users and increase the lifetime value (LTV) of customers using their mobile application. Criteo’s mobile ... more...

Industry Veteran Rob Deichert To Oversee Criteo’s US Business Growth

Written on
November 13th 2013
Author
Press Release

NEW YORK, November 13, 2013 (ADOTAS) — Criteo (NASDAQ: CRTO), a leading global technology company that specializes in performance display advertising, today announced that Rob Deichert will take on the newly created role of Chief Operating Officer for North America. In this new role, Deichert will be responsible for working with ... more...

Industry Leaders Offer Predictions for 2013 (Part 6)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed Native ... more...

Marin Software, Criteo Partner in Japan for Unified Search and Performance Display Advertising

Written on
October 3rd 2012
Author
Press Release

TOKYO (October 3, 2012) – Marin Software, provider of the leading digital ad management platform for advertisers and agencies, today announced a partnership with Criteo, the global leader in performance display advertising. Through the partnership, joint customers in Japan will be able to utilize Marin Retargeting, a complete workflow, analysis, ... more...