performance-channel



Compliance and Customer Quality within the Performance Channel

Written on
December 10th 2012
Author
Nick Caulfield

The finance sector has dramatically changed throughout the past few years as advertisers have shifted their focus from an “all guns blazing” strategy of delivering a high volume of sales in the quickest time possible, to strategically analyzing, in more depth, the long term value of customers and the quality ... more...

Mobile Growth Led by Incentivized Traffic in the Performance Channel

Written on
October 24th 2012
Author
Matt Swan

The state of the current economic climate has seen the way that customers shop significantly change. Savvy shoppers know discounts are available by purchasing online and the rise of sites offering advice on where to find the best coupons has fuelled this growth within the online space. These shoppers are ... more...