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performance-based_marketing



The Lead Generation Riddle: Exploring What the Hallowed Marketing Trend is Worth to You

Written on
January 8th 2007
Author
Allan Levy

Everything is in place. You or your client offers a quality product and service online; the company site is visually appealing, informative and easy to navigate; the e-commerce process is secure; the product delivery vendor is reliable. Everything was done correctly. Yet the site is not attracting the traffic and [...] more...

Palling Up with Publishers: How Salespeople Can Work Publishers for the Greater Benefit

Written on
October 4th 2006
Author
Susie Kang

By nature, sales people are pushy. We’re not afraid to negotiate, and we’re not afraid to ask for what we want. In fact, you may not realize it, but even if you are not a sales person, we are all trained in the art of negotiation to some degree. Ask [...] more...

ADOTAS Conversations: Matt Wise, CEO & President, Q Interactive

Written on
September 15th 2006
Author
Kiran Aditham

We’ve been generously covering the topics of lead generation and permission-based marketing here at ADOTAS in recent weeks. Many great writers who double as senior executives by day have come forth with their methods and suggestions to turn leads into gold, and have also raised debate on the fundamentals of [...] more...

The Lead Acquisition Lowdown: Tracing the Tactics of Gaining Qualified Leads through the Web

Written on
September 13th 2006
Author
Lisa Kagel

As the marketing guru of your company, you’ve decided that its time to more proactively build a database of qualified leads that you can convert to customers. You keep hearing that the Web is a great place to tackle this kind of problem, but what are the actual benefits? [...] more...

Turning Lead(s) into Gold: How to Prevent Your New Campaign’s Leads from Flying Away

Written on
August 9th 2006
Author
Richard Rosen

You’ve done your homework, selected performance-based advertising (pay-per-click, pay-per-call), created your ads, and your marketing campaigns have begun. The performance marketing concept is solid, and the call-to-action is creative and inviting. With increasingly advanced performance-based advertising on your side, new customers are just a phone call away. Your goal [...] more...


Spotlight

SodaHead CEO: Building a Social, Online Democracy ADOTAS EXCLUSIVE — Jason Feffer is no stranger to the power of social networks. The man who was in [...] more...

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