performance-based_marketing



Industry Leaders Offer Predictions for 2013 (Part 10)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   John Federman, CEO, Dailybreak “Brands who invested in social media with a desire to create participation at scale will begin to look to quantify a return on their investment.” “Creating social engagement and participation will become a significant part of every comprehensive media ... more...

Palling Up with Publishers: How Salespeople Can Work Publishers for the Greater Benefit

Written on
October 4th 2006
Author
Susie Kang

By nature, sales people are pushy. We’re not afraid to negotiate, and we’re not afraid to ask for what we want. In fact, you may not realize it, but even if you are not a sales person, we are all trained in the art of negotiation to some degree. Ask ... more...

ADOTAS Conversations: Matt Wise, CEO & President, Q Interactive

Written on
September 15th 2006
Author
Kiran Aditham

We’ve been generously covering the topics of lead generation and permission-based marketing here at ADOTAS in recent weeks. Many great writers who double as senior executives by day have come forth with their methods and suggestions to turn leads into gold, and have also raised debate on the fundamentals of ... more...

The Lead Acquisition Lowdown: Tracing the Tactics of Gaining Qualified Leads through the Web

Written on
September 13th 2006
Author
Lisa Kagel

As the marketing guru of your company, you’ve decided that its time to more proactively build a database of qualified leads that you can convert to customers. You keep hearing that the Web is a great place to tackle this kind of problem, but what are the actual benefits? ... more...