performance-based_marketing
The Lead Generation Riddle: Exploring What the Hallowed Marketing Trend is Worth to You
Everything is in place. You or your client offers a quality product and service online; the company site is visually appealing, informative and easy to navigate; the e-commerce process is secure; the product delivery vendor is reliable. Everything was done correctly. Yet the site is not attracting the traffic and [...] more...
Palling Up with Publishers: How Salespeople Can Work Publishers for the Greater Benefit
By nature, sales people are pushy. We’re not afraid to negotiate, and we’re not afraid to ask for what we want. In fact, you may not realize it, but even if you are not a sales person, we are all trained in the art of negotiation to some degree. Ask [...] more...
ADOTAS Conversations: Matt Wise, CEO & President, Q Interactive
We’ve been generously covering the topics of lead generation and permission-based marketing here at ADOTAS in recent weeks. Many great writers who double as senior executives by day have come forth with their methods and suggestions to turn leads into gold, and have also raised debate on the fundamentals of [...] more...
The Lead Acquisition Lowdown: Tracing the Tactics of Gaining Qualified Leads through the Web
As the marketing guru of your company, you’ve decided that its time to more proactively build a database of qualified leads that you can convert to customers. You keep hearing that the Web is a great place to tackle this kind of problem, but what are the actual benefits? [...] more...
Turning Lead(s) into Gold: How to Prevent Your New Campaign’s Leads from Flying Away
You’ve done your homework, selected performance-based advertising (pay-per-click, pay-per-call), created your ads, and your marketing campaigns have begun. The performance marketing concept is solid, and the call-to-action is creative and inviting. With increasingly advanced performance-based advertising on your side, new customers are just a phone call away. Your goal [...] more...
Features
- Facebook’s $100 Million Virtual Economy September 5th 2008
- Display Ad Networks at Risk? September 4th 2008
- Advertising GOLDMINE: Online News Sites? September 4th 2008
- SodaHead CEO: Building a Social, Online Democracy September 3rd 2008
- Keeping Brands Secure in Insecure Times September 3rd 2008
Spotlight
SodaHead CEO: Building a Social, Online Democracy ADOTAS EXCLUSIVE — Jason Feffer is no stranger to the power of social networks. The man who was in [...] more...
Latest News
- Yahoo Stock Beating Google (Relatively Speaking) September 5th 2008
- 10-Year-Old Google Kicking 33-Year-Old Microsoft’s Butt September 5th 2008
- More Evidence That Bribery Works September 5th 2008
- Reality Check: Social Networking Ain’t All That September 5th 2008
- Comcast Files Suit Against the FCC September 5th 2008
- Obama Beating McCain in Online Ad Battle September 5th 2008
- E-mail Error Notifies Carat Staff of Impending Layoffs September 4th 2008
- Publicis Increases Digi Presence With PBJS Buy September 4th 2008
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- Google Slaps Affiliate Marketers (Again) (27)
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- Why CFOs Don’t Believe in Online Advertising (7)
- Serious Software Bugs Reported in iPhones (6)
- Can 314 Ad Networks Really Thrive? (6)
- Obama’s VP Pick Inauspicious for Net Neutrality (5)
- Has NebuAd Ruined Behavioral Targeting? (4)
- Four Steps To Lead Generation Success (3)

