performance-based



Matomy Media Group Announces Intent to Build Mobile Media Buying Offering on the AppNexus Platform

Written on
November 21st 2013
Author
Press Release

NEW YORK and TEL AVIV, November 21, 2013 (ADOTAS) — Global performance marketing company Matomy Media Group today announced a new partnership with AppNexus to build an industry-first mobile performance capability for media buyers. AppNexus offers the online advertising industry’s most powerful, open and customizable advertising technology platform. Matomy’s new performance-based mobile media ... more...

Matomy Media Group Acquires Performance-Based Social Advertising Agency from Adquant

Written on
October 24th 2013
Author
Press Release

TEL AVIV and NEW YORK, October 24, 2013 (ADOTAS) — Global performance marketing company Matomy Media Group today announced the acquisition of Adquant’s social advertising agency, which was formerly known as Adotomi. Adquant will now focus solely on being a technology provider for its Facebook advertising platform. Adquant’s social advertising agency team, along ... more...

Today’s Burning Question: AOL’s Acquisition Of Adap.tv

Written on
August 7th 2013
Author
Mike Daly

ADOTAS — Having been rumored for months to be headed toward an IPO, Adap.tv was instead acquired today by AOL. “AOL is a leader in online video and the combination of AOL and Adap.tv  will create the leading video platform in the industry,” said Tim Armstrong (pictured, below right), Chairman and Chief Executive Officer of ... more...

2013 Media Landscape: 3 Trends To Consider

Written on
January 18th 2013
Author
Adotas

2013 is upon us and the media industry is booming. As you prepare to take the new year by storm there are several trends within the space that you should consider. Whether its where dollars are being spent or the impact of programmatic buying, changes are evident within the media ... more...

Partner vs. Provider: Bringing Strategy Back to Search

Written on
September 22nd 2011
Author
Kevin Buerger

ADOTAS – In today’s market, choosing the right partner to execute your PPC search program is critical. But how do you know you’re selecting a true partner — one that will examine your needs and put a plan in place to achieve your full potential — versus a service provider ... more...

B2B cost-per-action wins in 2009

Written on
February 24th 2009
Author
Edward Barrera

ADOTA — No surprise, but a large majority of business-to-business marketers said they will be focusing on performance-based advertising in 2009, at the expense of traditional display advertising, a new survey reveals. Of the respondents, 78 percent said they are planning to raise their spending on cost-per-action/acquisition formats this year, according ... more...