performance-based-advertising



New Capabilities in Display May Change How You Value Online Media

Written on
October 25th 2013
Author
John Peebles

ADOTAS – For many companies, Google’s new AdWords Enhanced Campaigns is making paid search more expensive. At the same time, Real Time Bidding (RTB) display advertising systems give you the ability to “peek into” who you’re buying. The result is that display advertising can be bought and measured as a ... more...

Marketers Must Mine Big Data’s Predictive Powers For Success in 2013

Written on
February 8th 2013
Author
Jim Moar

For years now, the promise of Big Data has loomed large. Unfortunately for digital marketers, it has been more hype than reality. Many a marketer has salivated at Big Data’s promise of unprecedented insight on behavioral and sentiment trends gleaned from digital and social media. This situational awareness would help marketers ... more...

Matomy Media Group Acquires MediaWhiz

Written on
January 7th 2013
Author
Press Release

TEL-AVIV and NEW YORK (January 7, 2013) — Matomy Media Group announces the acquisition of MediaWhiz, an award-winning, full-service integrated digital media agency. This acquisition follows Matomy’s 2011 investment in Adperio and is part of the company’s expansion strategy in the United States. Investment bank Q Advisors managed the transaction. With this acquisition ... more...

Dark Days: Online Ad Spend Forecast Slashed

Written on
September 4th 2008
Author
Kathleen

ADOTAS – The online advertising spend forecast has been slashed by JP Morgan Internet analyst Imran Khan due to the gloomy economic environment. Khan forecasts that long-tail advertisers will take shelter in performance-based ads and that international – not just Stateside – markets will be affected. While Khan’s forecast for this ... more...

Azoogle on International March With AdsMarket

Written on
March 14th 2008
Author
Sarah Novotny

ADOTAS — Azoogle is going global: the online performance-based advertising network continues on its international march with its agreement with AdsMarket, an online performance media company that serves Europe, Latin America and Asia-Pacific. The partnership will boost AzoogleAds’ international publisher base and distribution. Publishers in financial services, retail, the media and ... more...