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Gigya Announces Paul Farmer as CFO as Company Disrupts Consumer Data Management Market

Written on
June 5th 2013
Author
AdotasWire

MOUNTAIN VIEW, CALIF., June 5, 2013 (ADOTAS) – Gigya, the Connected Consumer Management Suite, announced today that it has hired Paul Farmer (pictured) as Chief Financial Officer as the company evolves into a large, independent business with thousands of global enterprise clients. Farmer will be responsible for Gigya’s financial planning, accounting, treasury, [...] more...

Put Your Money Where Your Market Is

Written on
May 29th 2013
Author
Scott Harkey

ADOTAS — Sin City. The Big Apple. The Gateway to the West. Different cities and regions have their own cultures, personalities, and nicknames — and it follows that their residents act, think, and consume media differently, too. That’s why it’s so important that your messaging matches your market. The “local” [...] more...

Beer Brand Teams with CraveOnline to Unveil First-to-Market 3D Mobile Cube

Written on
April 16th 2013
Author
Mike Daly

LOS ANGELES, April 16, 2013 (ADOTAS) – Evolve Media’s CraveOnline, the largest online male lifestyle publisher, is debuting its exclusive 3D mobile cube — a first-of-its kind engagement unit promoting Henry Weinhard’s beer. The cutting-edge unit will be hosted throughout CraveOnline’s mobile channel, and includes social media connectivity, as well [...] more...

AFAIK: eXelate, DG, Monetate, BlueKai, Aggregate Knowledge, [x+1], Tidal Labs, SapientNitro

Written on
April 11th 2013
Author
Mike Daly

ADOTAS – Hot off the virtual presses: Eugene Becker (pictured) has joined eXelate as Senior Vice President of Product Management. Eugene will be responsible for global product management and development of eXelate’s data and analytics products built to power more effective marketing decisions for agencies, platforms, and marketers worldwide. This is [...] more...

Throwing Bourbon on the Fire: Maker’s Mark Stumbles Into the Age of Pervasive Media

Written on
March 19th 2013
Author
Alan Berkson and Fred McClimans

Maker’s Mark was facing a challenge. What do you do when you have limited supply of a product but increasing demand? When your product is aged 6-8 years it creates an even bigger challenge. You can increase supply in the long term, but what do you do in the short [...] more...

Larissa’s Picks to Click: Is Your Ad Seen? Augmented Reality Sells, and Pepsi Harlem Shakes

Written on
February 18th 2013
Author
Larissa Lohman

EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Presidents’ Day? I wish I still had off from school for this “holiday.” ClickZ examines display ads, showing on average 3 out [...] more...

Super Bowl Ads on Social Media: The Winners and Losers

Written on
February 4th 2013
Author
Adotas

This year’s Super Bowl ads with the most online mentions across the social web were Go Daddy, Doritos and Volkswagen, according to social media intelligence company, NetBase. But the commercial with the most positive chatter was Best Buy (followed by Taco Bell), while the most negative was for Go Daddy (only 15% [...] more...

Tealium Achieves Another Record Sales Quarter

Written on
October 9th 2012
Author
AdotasWire

SAN DIEGO (October 9, 2012) – Tealium, the leader in enterprise tag management systems, today announced another record sales quarter, achieving unprecedented growth in revenue and bookings during the third quarter, while adding some of the biggest brands in the world to its global roster of enterprise clients. During the third quarter [...] more...

Ad Week 2012 Preview: Putting the ‘AWE’ in Awesome

Written on
September 28th 2012
Author
Richard L. Tso

It’s that time again where the world’s leading advertising industry giants are set to descend on Manhattan to talk shop, sip scotch and share insights about the latest trends in digital, print, mobile, social and entertainment. This year, technology will take center stage throughout the trade conferences, industry sessions and [...] more...

Giving TV Campaigns Some Shazam Through Mobile Apps

Written on
April 20th 2011
Author
Gavin Dunaway

Shazam, the mobile app that recognizes snippets of music and retrieves artist information, can be a real friendship-saver when you’re drunk at a bar. Say an old tune comes on the stereo — “Everyone says it’s just like rock’n'roll” — and your buddy swears it’s a Rolling Stones’ classic. But [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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