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Hiring, Departure Round-Up: interCLICK, NBA Digital, Pepsi

Written on: July 7th 2008
Author: Kathleen

ADOTAS – Online advertising network interCLICK has appointed David Garrity as its chief financial officer. He will also serve as chief strategy officer and spokesperson for the company. Previously, Garrity was managing director and director of research at investment bank Dinosaur Securities. Turner Broadcasting’s NBA Digital has hired Bryan Perez as [...] more...

Pepsi Tastes a New Generation Online

Written on: March 14th 2008
Author: Editor

ADOTAS — Pepsi ads are iconic and groundbreaking – at high marks in their careers pop stars Britney Spears, Michael Jackson and Ray Charles shilled for the soft drink company to other advertisers’ envy and consumers’ delight. Now, it looks like Pepsi is breaking new ground again by eschewing traditional [...] more...

MySpace Opens Door to Sierra Mist, Advertising Floodgates

Written on: May 2nd 2006
Author: Editor

Pepsi-Cola has recently joined a handful of advertisers looking to cash in on the runaway popularity of MySpace. According to MediaPost, the company’s Sierra Mist brand will be the exclusive sponsor of MySpace Comedy, a page of original content for the site’s users. With this deal, only the second full sponsorship [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...