peer39
Don’t Abandon the Non-Behavioral Portion of Your Campaign
ADOTAS – In his recent article “Five Horrible Ad Placements That Could Have Been Avoided,” Peer39 CEO Andy Ellenthal points out the dangers of incongruent and even inappropriate contextual adjacencies that can arise in the execution of retargeting campaigns. But rather than a few ad placements with marginal contextual relevance [...] more...
Media Mixers: TRAFFIQ Hosts Spring Fling
ADOTAS – Thanks to TRAFFIQ for last night’s spring data fling, held at Lucy’s Cantina Royale. Partners included Lotame, Peer39, Media6Degrees, Bizo, OwnerIQ, Tumri, Aperture and VisualDNA. The crowd was a vibrant mixture of online advertising insiders, with seasoned pros mingling alongside fresh new talent. Lucky participants chowed down on delicious [...] more...
AdMeld and Peer39 Form Semantic Sisterhood
ADOTAS – You go, girl: through a partnership with semantic technology firm Peer39, revenue optimizer AdMeld is set to increase the contextual relevancy of impressions for publishers and advertisers alike. By using Peer39′s semantic data sets, AdMeld’s premium publishers will get better insight into the semantic makeup of their inventory, possibly [...] more...
Peer39 Offers Brands Semantic Shelter
ADOTAS – As they nervously wade onto the online space, brands scared of appearing next to offensive content are screaming “Gimme shelter!” With the general release of the real-time solution SemanticProtect, Peer39 aims to answer that plea. Beyond applying global list of restrictions to web pages — unappealing topics such as [...] more...
Peer39 digs deep with semantics
ADOTAS — The New York- and Israel-based company has continued to work on spreading its core technology. Before shutting down its ad network, the company had to decide whether it was a media business trying to reach advertisers and expand its network or focus on its semantic technology, said CEO Amiad [...] more...
Peer39 raises $10.5 million
ADOTAS — The semantic ad technology provider has closed on $10.5 million in Series C round funding. The round was led by Israeli VC Evergreen Venture Partners and was joined by the company’s existing investors Canaan Partners, Dawntreader Ventures, Silicon Valley Bank, and JP Morgan. Peer39 provides semantic advertising solutions, based on [...] more...
Hiring, Layoff Round-Up: Mochi, Thumbplay, MediaVest, Peer39, Amadesa
ADOTAS – Online game advertising shop Mochi Media has named George Garrick CEO and chairman of the board. Mochi Media’s co-founder and former CEO Jameson Hsu, led the CEO search, and will continue to focus on product development while leading collaboration between the company, the game development community, publishers and [...] more...
Hiring Round-Up: Microsoft, interCLICK, Peer 39
ADOTAS – Big news over at Microsoft: Kevin Johnson, the executive heading up Microsoft’s beleaguered online biz, is departing after 16 years with the company. He’s moving on to the chief executive slot at Juniper Networks.Johnson is getting out while the getting’s good: he was central in the failed negotiations [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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