pc



The Programmatic Future: Automation Poised to Dominate Video Ad Buying

Written on
March 10th 2014
Author
Richard L. Tso

ADOTAS – Ad automation technologies have advanced pretty quickly over the last year, but beyond being a ubiquitous industry buzzword, what exactly is programmatic anyway and how does it work? Whether you like it or not, software algorithms have become an integral part of the buying and selling of media. ... more...

Blurred Lines: Combining the First and Second Screens

Written on
February 5th 2014
Author
Robert Derow

ADOTAS – Television has long dominated the world of consumer advertising. That dominance has resulted in every other screen – computer, smartphone or tablet – fighting to be recognized as the second screen. Thanks to the proliferation of new devices, the second screen has emerged as a significant element in ... more...

Ready to Knock TV Off its Pedestal? Join the Club

Written on
February 5th 2014
Author
Ashwin Navin

ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever, but they aren’t letting anyone else in. The guests are comfortable because they’ve ... more...

Using Video to Compete and Win in the Niche Market Space

Written on
January 9th 2014
Author
Nick Pahade

ADOTAS – The rise of the online digital video – a new media revolution – is overturning established notions of how to build brands and engage customers. The change to online video offers a near-infinite variety of platforms advertisers can use to deliver niche messages. The video advertising industry is ... more...

Google’s Enhanced Campaigns: Pros and Cons

Written on
December 24th 2013
Author
Daniel Laury

EDITOR’S NOTE: This article, originally published on March 14, 2013, placed at No. 19 in our 20 most popular articles of the year. ADOTAS — The rapid adoption of mobile devices (smartphones, tablets) and their use alongside desktop and in-home electronics (PCs, TVs) is significantly changing the way all of us ... more...

Are Tablets Taking Over? Study Says 55 Percent of Consumers Would Consider Replacing PC With Tablet

Written on
December 20th 2013
Author
Press Release

NEW YORK, December 19, 2013 (ADOTAS) – Adroit Digital today announced the results of a comprehensive study of 1,000 adults from the U.S. and Canada that own both a PC and a tablet. The study provided a snapshot of not only how consumers are using their tablets to interact with ... more...

Female Game Players are Stealing TV Advertising Budgets

Written on
December 10th 2013
Author
Oscar Diele

ADOTAS – Advertising budgets previously allotted to TV are quickly gravitating to casual games as women and girls increasingly play online and mobile games. Pre-teens and teens snatch time to chill out with mobile games during the day and after homework in the evening.  Adult women are still disappearing to ... more...

Painting the Portrait of Your Customer in a Multi-Device World

Written on
November 15th 2013
Author
Michael Olson

ADOTAS — You’ll have to excuse marketers today for not exactly having 20/20 vision. These days, people are accessing the web on their home PC, work laptop, smartphone and tablet, all during the course of a single day. In fact, nearly 40% of all time spent online these days is ... more...

Report: Digital Content Expected to Drive Growth for Video Game Systems

Written on
October 30th 2013
Author
Press Release

NEW YORK and SAN DIEGO, October 30, 2013 (ADOTAS) – A new report from DFC Intelligence and Live Gamer examines the future of video games in the living room.  According to the report, over the next few years the monetization of video games is expected to radically change as consumers connect online ... more...

New Euro Media Trends Report Shows Mobile’s Global Growth

Written on
October 16th 2013
Author
Press Release

ADOTAS (via PRESSWIRE) – For the second year running, the European Publishers Council (EPC), representing Europe’s leading media organisations, today announced the release of the EPC Global Media Trends Book. This book captures the trends in revenue and usage patterns for a variety of digital media, Internet and more, and then analyses ... more...