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pay_per_call

Do Locals Give a Click? Negotiating the Buys to Make Local Advertising Work

Written on: June 30th 2006
Author: Richard Rosen

Successful local advertisers and business owners know that to close a deal, they must ask for the sale. It’s a bold question at times, designed to push a hesitant buyer toward action. Now, take this same principle — one that you’ve no doubt mastered — and apply it in the [...] more...

Ingenio Inks Partnership with Local Matters

Written on: June 5th 2006
Author: Editor

Pay Per Call advertising provider Ingenio announced today a partnership with Local Matters, Inc., provider of software and media services that enable Yellow Pages publishers and 411 service providers to expand their traditional service offerings, to integrate Pay Per Call listings on Local Matters’ AreaGuides.net network of websites. The companies hope [...] more...

Ingenio Installs Pay-Per-Call in Mobile 411 Service

Written on: May 4th 2006
Author: Editor

Leading pay-per-call advertising firm Ingenio has struck a deal to provide sponsored listings to UpSNAP’s SMS-based directory assistance. The plan will also give Ingenio reach to relevant consumers across UpSNAP’s partner network and catalog of text messaging services. Accessing UpSNAP’s free 411 service is as easy as text messaging a business [...] more...

Features

Quality Video: DIY (Cheap) or Else December 1st 2008
Will Widget Channel Be Tuned In? November 26th 2008
Internet Vs. TV Smackdown: Friends or Foes? November 25th 2008
Search Marketing Is Better Than a Bailout November 24th 2008
With Ads, Pretty Is as Pretty Does November 21st 2008

Features Archive

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...