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pay-per-click



MIVA Gussies Up PPC Ad Platform

Written on
September 12th 2008
Author
Kathleen

ADOTAS – Digital advertising network MIVA Media is set to launch a new online advertising platform. It has been designed to replace MIVA’s legacy pay-per-click system with enhanced features and extended offerings. The new platform offers broader range of online advertising and marketing formats. Once rolled-out, the new platform will provide [...] more...

EU Likely To Give Google/DoubleClick Merger the Green Light

Written on
March 6th 2008
Author
Editor

ADOTAS – Bust out the champagne because the wedding’s on! Google Inc. is finally getting the European Union regulators’ blessing to take over ad firm DoubleClick Inc., according to widespread reports. The regulators have long been expected to approve the $3.1 billion merger – in January, the European Commission abstained from [...] more...

Local Pages Slashes Click Fraud With Click Forensics

Written on
February 29th 2008
Author
Editor

ADOTAS — Click fraud is on the rise – it climbed 16.6% in the last quarter of 2007, according to a recent study by Click Forensics, Inc. But the company, which specializes in click fraud prevention, is hoping to thwart the trend. Click Forensics announced today that it is teaming up [...] more...

Cybercriminals Ride Wave of Election Mania to Click Farm City

Written on
February 29th 2008
Author
Editor

ADOTAS — Cybercriminals have found new targets for their dastardly schemes: the election-obsessed. The most eagerly followed election race in recent memory has triggered an avalanche of cybersquatter activity as online speculators try to shake down the public by registering more than 1,900 domain names related to presidential candidates, NetNames [...] more...

Quigo’s AdSonar Arrives at Fodors.com

Written on
August 28th 2006
Author
Editor

Fodor’s Travel and Quigo, a pay-for-performance advertising provider, have signed an agreement to deploy Quigo’s AdSonar platform on Fodors.com. AdSonar will provide an auction-based, pay-per-click program with full transparency, allowing advertisers to know exactly where on Fodors.com their ads will run. Sponsored link advertisements will be available on the homepage [...] more...

ADOTAS Conversations: Erik Matlick, CEO, Industry Brains

Written on
July 17th 2006
Author
Kiran Aditham

Having remained dormant for the past several weeks, ADOTAS Conversations finally makes its return, once again providing readers with a Q+A-style profile of important companies/executives in the interactive advertising industry. Appropriately enough, we come full-circle back to the contextual targeting realm with Industry Brains. The four year-old company has specialized in [...] more...


Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...

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