pay-per-click
Tech failures, ppc fraud and not a good week for CEOs or Intel
ADOTAS – A quick news glance around the webosphere. The ten biggest tech failures of the last decade. (24/7) (Microsoft has two of them.) Pay-Per-Click Web Advertisers Combat Costly Fraud. (NYT) (The article omits the more nefarious malware and identity theft problem.) Short stay for outgoing Ask.com Chief Executive Jim Safka. (Marketwatch) Europe whacks Intel, fining it [...] more...
Judge: Google Not Liable for Fraudulent Ads
ADOTAS – A lawsuit filed against Google for allegedly fraudulent ads has been dismissed by a San Jose District Judge. The ads in question were for pay-per-click ringtone ads created on the AdWords Platform. The judge ruled that the Communications Decency Act absolves the Internet titan from liability. The plaintiff is [...] more...
EU Likely To Give Google/DoubleClick Merger the Green Light
ADOTAS – Bust out the champagne because the wedding’s on! Google Inc. is finally getting the European Union regulators’ blessing to take over ad firm DoubleClick Inc., according to widespread reports. The regulators have long been expected to approve the $3.1 billion merger – in January, the European Commission abstained from [...] more...
Local Pages Slashes Click Fraud With Click Forensics
ADOTAS — Click fraud is on the rise – it climbed 16.6% in the last quarter of 2007, according to a recent study by Click Forensics, Inc. But the company, which specializes in click fraud prevention, is hoping to thwart the trend. Click Forensics announced today that it is teaming up [...] more...
Cybercriminals Ride Wave of Election Mania to Click Farm City
ADOTAS — Cybercriminals have found new targets for their dastardly schemes: the election-obsessed. The most eagerly followed election race in recent memory has triggered an avalanche of cybersquatter activity as online speculators try to shake down the public by registering more than 1,900 domain names related to presidential candidates, NetNames [...] more...
Quigo’s AdSonar Arrives at Fodors.com
Fodor’s Travel and Quigo, a pay-for-performance advertising provider, have signed an agreement to deploy Quigo’s AdSonar platform on Fodors.com. AdSonar will provide an auction-based, pay-per-click program with full transparency, allowing advertisers to know exactly where on Fodors.com their ads will run. Sponsored link advertisements will be available on the homepage [...] more...
ADOTAS Conversations: Erik Matlick, CEO, Industry Brains
Having remained dormant for the past several weeks, ADOTAS Conversations finally makes its return, once again providing readers with a Q+A-style profile of important companies/executives in the interactive advertising industry. Appropriately enough, we come full-circle back to the contextual targeting realm with Industry Brains. The four year-old company has specialized in [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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