pay-per-call

Four Best Practices for Conversation Analytics

Written on: July 22nd 2011
Author: Bill Dinan

ADOTAS – Solutions that analyze conversations from ad-driven calls offer new opportunities for marketers to evaluate consumer calls and optimize ad programs to reflect consumer sentiment, intent and overall lead quality. However, marketers should consider specific requirements to gain the most insightful feedback from these voice trending or speech-to-text tools. Accurate [...] more...

Answers Served: Century’s Call-Tracking Has Human Touch

Written on: October 20th 2010
Author: Gavin Dunaway

ADOTAS – In the world of online advertising, it seems like machines and algorithms can best us bags of flesh at every stop. But pay-per-call service Century Interactive argues there’s at least one area where humans are superior — qualifying a lead through understanding intent, hence why Century’s new Humanatic [...] more...

Dial R for Revenue

Written on: March 23rd 2010
Author: Jason Spievak

ADOTAS – One of the easiest ways to boost the performance of an ad is also one of the simplest: include a phone number. It might be surprising that doing something as apparently minor as dropping 10 digits and a couple of dashes into an ad makes such a difference in [...] more...

Medio Opens Mobile Ad Network

Written on: March 20th 2007
Author: Sarah Novotny

Medio Systems, a company that provides mobile search technology, has launched a new mobile, search-based ad network to debut on the pay-as-you-go Amp’d Mobile network. Amp’d has been using Medio’s ad-powered software for mobile web searches since February, but Medio’s new pay-per-call-based system will track user behavior and click-through history to [...] more...

Ingenio Brings Pay-Per-Call to JumpTap Mobile Search

Written on: December 11th 2006
Author: Sarah Novotny

Pay Per Call advertising company Ingenio has partnered with mobile search and advertising company JumpTap to provide pay-per-call ad listings within JumpTap search results. When a user sends a search query to JumpTap’s custom branded system through their mobile phone, they are presented with pay-per-call ads along with the search results, [...] more...

Microsoft Implementing Pay-Per-Call on Windows Live Mobile

Written on: October 9th 2006
Author: Sarah Novotny

Microsoft and Ingenio announced an agreement today to display Ingenio pay-per-call ad listings when users search for related items on Windows Live Search for mobile phones. The ads are localized, so a person searching for information on local businesses like restaurants and hotels will see ads related to their location. “Pay [...] more...

A Fitting Fix to Local Search: Why the “Less is More” Approach Provides Real Pay-Per-Call Benefit

Written on: September 12th 2006
Author: Richard Rosen

There’s been a ton of news on the Google-eBay announcement around pay-per-call. The message is that pay-per-call is a way to apply pay-for-performance advertising to something small businesses actually want — phone calls. The publisher now has something else to package and sell to businesses —phone leads. But [...] more...

Ingenio Pay-Per-Call Ads to Appear on FIND.com

Written on: July 6th 2006
Author: Sarah Novotny

Enterprise search technology provider Scientigo today announced an agreement with pay-per-call firm Ingenio to integrate the latter’s listings on Scientigo’s FIND.com. Scientigo’s goal with this revenue-sharing relationship will be to provide consumers searching on FIND.com immediate access to merchants through the phone. According to the release, the integration of these listings [...] more...

Voicestar Acquires Selling Station

Written on: June 28th 2006
Author: Sarah Novotny

Voicestar Inc, a provider of pay-per-call enablement solutions and distribution, has announced the acquisition of the assets of Selling Station, LLC. Selling Station works with advertising agencies, direct marketers, and search engine marketing firms to track local, direct response advertising campaigns. Ari Jacoby, Co-founder and President of Voicestar, feels that the [...] more...

ContactAtOnce Adds Pay-Per-Call, SMS to Advertising Services

Written on: June 5th 2006
Author: Sarah Novotny

Presence-aware advertising service ContactAtOnce has added call tracking, pay-per-call, and SMS messaging to their lineup of services. ContactAtOnce is trying to bridge the online advertising gap between clicks and solid leads. Its “presence engine” online ad indicators let ad viewers know a real representative is present and waiting to get [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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