pay-per-call



Beyond Call Tracking: Call Marketing Automation Delivers the ROI

Written on
February 26th 2013
Author
Jason Spievak

U.S. businesses spend more than $300 billion on advertising each year, but only about 15% of that is spent on online advertising. The other quarter trillion dollars is spent each year not to drive a click but to drive a store visit or a phone call – tens of billions ... more...

Four Best Practices for Conversation Analytics

Written on
July 22nd 2011
Author
Bill Dinan

ADOTAS – Solutions that analyze conversations from ad-driven calls offer new opportunities for marketers to evaluate consumer calls and optimize ad programs to reflect consumer sentiment, intent and overall lead quality. However, marketers should consider specific requirements to gain the most insightful feedback from these voice trending or speech-to-text tools. Accurate ... more...

Answers Served: Century’s Call-Tracking Has Human Touch

Written on
October 20th 2010
Author
Gavin Dunaway

ADOTAS – In the world of online advertising, it seems like machines and algorithms can best us bags of flesh at every stop. But pay-per-call service Century Interactive argues there’s at least one area where humans are superior — qualifying a lead through understanding intent, hence why Century’s new Humanatic ... more...

Dial R for Revenue

Written on
March 23rd 2010
Author
Jason Spievak

ADOTAS – One of the easiest ways to boost the performance of an ad is also one of the simplest: include a phone number. It might be surprising that doing something as apparently minor as dropping 10 digits and a couple of dashes into an ad makes such a difference in ... more...

Medio Opens Mobile Ad Network

Written on
March 20th 2007
Author
Sarah Novotny

Medio Systems, a company that provides mobile search technology, has launched a new mobile, search-based ad network to debut on the pay-as-you-go Amp’d Mobile network. Amp’d has been using Medio’s ad-powered software for mobile web searches since February, but Medio’s new pay-per-call-based system will track user behavior and click-through history to ... more...

Ingenio Brings Pay-Per-Call to JumpTap Mobile Search

Written on
December 11th 2006
Author
Sarah Novotny

Pay Per Call advertising company Ingenio has partnered with mobile search and advertising company JumpTap to provide pay-per-call ad listings within JumpTap search results. When a user sends a search query to JumpTap’s custom branded system through their mobile phone, they are presented with pay-per-call ads along with the search results, ... more...

Microsoft Implementing Pay-Per-Call on Windows Live Mobile

Written on
October 9th 2006
Author
Sarah Novotny

Microsoft and Ingenio announced an agreement today to display Ingenio pay-per-call ad listings when users search for related items on Windows Live Search for mobile phones. The ads are localized, so a person searching for information on local businesses like restaurants and hotels will see ads related to their location. “Pay ... more...

A Fitting Fix to Local Search: Why the “Less is More” Approach Provides Real Pay-Per-Call Benefit

Written on
September 12th 2006
Author
Richard Rosen

There’s been a ton of news on the Google-eBay announcement around pay-per-call. The message is that pay-per-call is a way to apply pay-for-performance advertising to something small businesses actually want — phone calls. The publisher now has something else to package and sell to businesses —phone leads. But ... more...

Ingenio Pay-Per-Call Ads to Appear on FIND.com

Written on
July 6th 2006
Author
Sarah Novotny

Enterprise search technology provider Scientigo today announced an agreement with pay-per-call firm Ingenio to integrate the latter’s listings on Scientigo’s FIND.com. Scientigo’s goal with this revenue-sharing relationship will be to provide consumers searching on FIND.com immediate access to merchants through the phone. According to the release, the integration of these listings ... more...

Voicestar Acquires Selling Station

Written on
June 28th 2006
Author
Sarah Novotny

Voicestar Inc, a provider of pay-per-call enablement solutions and distribution, has announced the acquisition of the assets of Selling Station, LLC. Selling Station works with advertising agencies, direct marketers, and search engine marketing firms to track local, direct response advertising campaigns. Ari Jacoby, Co-founder and President of Voicestar, feels that the ... more...