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pay-per-call

Medio Opens Mobile Ad Network

Written on: March 20th 2007
Author: Editor

Medio Systems, a company that provides mobile search technology, has launched a new mobile, search-based ad network to debut on the pay-as-you-go Amp’d Mobile network. Amp’d has been using Medio’s ad-powered software for mobile web searches since February, but Medio’s new pay-per-call-based system will track user behavior and click-through history to [...] more...

Ingenio Brings Pay-Per-Call to JumpTap Mobile Search

Written on: December 11th 2006
Author: Editor

Pay Per Call advertising company Ingenio has partnered with mobile search and advertising company JumpTap to provide pay-per-call ad listings within JumpTap search results. When a user sends a search query to JumpTap’s custom branded system through their mobile phone, they are presented with pay-per-call ads along with the search results, [...] more...

Microsoft Implementing Pay-Per-Call on Windows Live Mobile

Written on: October 9th 2006
Author: Editor

Microsoft and Ingenio announced an agreement today to display Ingenio pay-per-call ad listings when users search for related items on Windows Live Search for mobile phones. The ads are localized, so a person searching for information on local businesses like restaurants and hotels will see ads related to their location. “Pay [...] more...

A Fitting Fix to Local Search: Why the “Less is More” Approach Provides Real Pay-Per-Call Benefit

Written on: September 12th 2006
Author: Richard Rosen

There’s been a ton of news on the Google-eBay announcement around pay-per-call. The message is that pay-per-call is a way to apply pay-for-performance advertising to something small businesses actually want — phone calls. The publisher now has something else to package and sell to businesses —phone leads. But [...] more...

Ingenio Pay-Per-Call Ads to Appear on FIND.com

Written on: July 6th 2006
Author: Editor

Enterprise search technology provider Scientigo today announced an agreement with pay-per-call firm Ingenio to integrate the latter’s listings on Scientigo’s FIND.com. Scientigo’s goal with this revenue-sharing relationship will be to provide consumers searching on FIND.com immediate access to merchants through the phone. According to the release, the integration of these listings [...] more...

Voicestar Acquires Selling Station

Written on: June 28th 2006
Author: Editor

Voicestar Inc, a provider of pay-per-call enablement solutions and distribution, has announced the acquisition of the assets of Selling Station, LLC. Selling Station works with advertising agencies, direct marketers, and search engine marketing firms to track local, direct response advertising campaigns. Ari Jacoby, Co-founder and President of Voicestar, feels that the [...] more...

ContactAtOnce Adds Pay-Per-Call, SMS to Advertising Services

Written on: June 5th 2006
Author: Editor

Presence-aware advertising service ContactAtOnce has added call tracking, pay-per-call, and SMS messaging to their lineup of services. ContactAtOnce is trying to bridge the online advertising gap between clicks and solid leads. Its “presence engine” online ad indicators let ad viewers know a real representative is present and waiting to get [...] more...

A Pay-Per-Call Counterpoint: Local Search Is Trapped Under its Burdens on Merchants

Written on: May 22nd 2006
Author: John Melideo

By now we’ve all heard (many times) that performance-based advertising is hot, local search is hotter, and the two disciplines together finally offer the promise of making online advertising pay for millions of small to mid-sized businesses — whether or not they have a website. I use the phrase “offer the [...] more...

UpSNAP’s Tony Philip: ‘Free’ Has a Nice Ring to it

Written on: May 19th 2006
Author: Jaime Gottlieb

Just because the industry is all abuzz about mobile video and rich media, doesn’t mean for a second we should forget to put the phone back up to our ears and listen. At least that’s the argument Tony Philip, CEO of mobile search and live entertainment company UpSnap would like [...] more...

Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...