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pay-for-performance



The Fatal Flaw of Pay for Performance

Written on
July 23rd 2008
Author
Christopher Dessi

ADOTAS EXCLUSIVE — The Harvard Business Review, however interesting, is not always at the top of my reading list for a seven-hour flight to the U.K. I’m more of an Esquire kind of guy, but I recently relented and forked over the cash for good old HBR (I still bought [...] more...

Are Affiliates Stealing From The Cookie Jar?

Written on
December 12th 2007
Author
Sydney Morning Herald

Internet advertising fraud has staged a resurgence this year, entangling listed marketing services groups, some of the country’s biggest online advertisers and now the NSW Police Fraud Squad’s computer crime unit. In the spotlight is a surge in such dubious online marketing techniques as “cookie hijacking”, which involves “rogue” and often [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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