patent-technology
Offline Data Fair Game For Microsoft
Earlier this month Microsoft announced a project that will utilize method of collecting data on users’ “cell phones, geolocation systems, credit-card information” and various other sources to create highly targeted advertising, reports MarketWatch. This data is the prize pig of the online advertising industry that gives any company with access to [...] more...
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Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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