passenger
Mercedes Creates Invitation-Only Network for Gen Y
ADOTAS – Mercedes-Benz has created an online customer community for Generation Y in a bid to tap into their paradigm – and then turn around and market the hell out of them of course. The company has teamed up with Passenger to create the invite-only community, dubbed Generation Benz. “Mercedes-Benz has [...] more...
Fox To Monitor Audience’s Marketing Preferences in Social Network
ADOTAS – The Fox Broadcasting Co. has linked up with social networking service Passenger to launch an online community for passionate viewers of Fox Programs – giving the network a bird’s eye view of the audience’s programming and marketing preferences. Passenger and Fox built the community for viewers aged between 18 [...] more...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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