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Today’s Burning Question: Simplifying Facebook Ads

Written on
June 7th 2013
Author
Mike Daly

ADOTAS – Today we solicited responses from industry leaders to the following Burning Question: ”What do you think of Facebook’s decision to simplify its ad-buying process by eliminating half of its 27 ad units?” Here’s how they responded: “We are very excited about Facebook’s announcement today. By simplifying their ad products, Facebook is making the ‘Path ... more...

Today’s Burning Question: Twitter to Launch Its Own Ad Exchange?

Written on
May 31st 2013
Author
Mike Daly

ADOTAS – Today we asked our esteemed panel of industry leaders to the following Burning Question: “Reports indicate that Twitter will soon launch its own ad exchange to rival Facebook’s. What’s your opinion on the move?” Here are their responses: “Increasingly Twitter is becoming a larger part of the conversation with marketers. ... more...

Today’s Burning Question: eBay to Challenge Amazon’s Ad Exchange

Written on
May 7th 2013
Author
Mike Daly

ADOTAS – We asked our panel of thought leaders the following Burning Question: “eBay has launched an ad exchange, following a similar move by Amazon. What’s your take?” “eBay (along with Amazon) are sitting on the ‘holy grail’ of audience data: shopping intent.  It’s a clear path to make this data available ... more...

Today’s Burning Question: IAB Internet Advertising Revenue Report (Pt. 2)

Written on
April 17th 2013
Author
Mike Daly

ADOTAS (Second of two parts) – Today, we’re asking our esteemed panel of thought leaders the following Burning Question: “What are your thoughts about Tuesday’s IAB announcement that digital advertising revenues climbed to a milestone high of $36.6 billion in 2012?” Here’s how they’ve responded: “These revenue numbers are incredible and a ... more...

Reaction to Facebook’s New Search Feature

Written on
January 16th 2013
Author
Mike Daly

Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say: “At this point, I’m unimpressed. It remains unclear on how advertisers will be able to use this Graph Search product to better market and ... more...

Industry Leaders Offer Predictions for 2013 (Part 5)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for ... more...