ADOTAS

While the whole party seemed to go by in a, erm… a Flash, here’s the part that lasts — this year’s winners, selected from over 100 campaigns:

People’s Choice: Personal PC Store — Crispin Porter + Bogusky, Microsoft Windows, Universal McCann

Smartest Ad (Americas): White Collar — Glow Interactive, USA Network, Ignited

Smartest Ad (EMEA): Specsavers 2011 — Specsavers, MEC, infinite corridor @Annex

Smartest Ad (Asia Pacific): Yellovator — Clemenger, Millipede, Yellow Pages, OMD Melbourne

Smartest Homepage Customization: Allstate Mayhem — CBSi, Leo Burnett, Starcom

With the exception of the People’s Choice category, for which voting was open to the public, the awards were selected by a panel of international industry experts. Check out previews of those winning ads here, and check out photos of the party below (courtesy of MediaMind, naturally).

ADOTAS

Every year Clickbooth exhibits at ad:tech NY and not only hosts an exclusive party, but brings the industry’s elite together for a great networking opportunity. This year is no different! You can expect to be entertained all night with a performance by old school hip-hop artist Skee-Lo (known for his hit “I Wish”), Maxim’s Hometown Hottie Model Erin McKinnon, DJ Jaam, a fire dancer and an open bar from 10 p.m. to 12 a.m. for VIPs.

Don’t be left out in the cold (literally), be sure to RSVP to get in the door!

What: Clickbooth presents Affiliate Awakening II

Where: Amnesia NYC, 609 W. 29th Street, NY, NY 10001

When: Wednesday, November 9th, 10pm – 3am

RSVP: Here!

It’s going to be a ridiculous week judging by how many meeting requests I have sitting in my inbox right now. So many people want to say hello and give me a spiel about their digital wares, and you know what? I’d love to hear every pitch — those of you who have had the misfortune to have met me know I’m a sucker for cool tech. I wanna write about it all.

Alas, there are only so many hours in a day — and only so many times my ears can hear acronyms like DMP, DSP, SSP, OPP, etc… So you want to hobnob with me during Ad Week? This is where I’ll be on Tuesday night: Adotas Off-Duty at Cipriani Club 55 at 55 Wall St.

Sponsored by 24/7 Real Media, TRAFFIQ, Adometry and Big Fuel, this party celebrates the relaunch of our events section, which we are rebranding “Adotas Off-Duty”. You might have noticed our coverage of a Google Places-sponsored Digital DUMBO and Vice’s Digital Upfront. I’m going to be all over the NYC tech party scene with my camera and my quips.

But to show we know what makes a good party, we gotta throw one of our own first. And yes, we may call it “off-duty,” but who are we kidding? You’re never really off-duty in the digital ad space.

Once you RSVP and get your ass to Cipriani Downtown (don’t get it mixed up with the Cirpriani in Grand Central, though I’m sure you can find plenty of drunks in the train station to party down with) look for me — I’m the thin tall guy with medium-length dirty-blonde hair and a dirty smirk. Let’s talk — I’ll even take your picture.

But more important, you can schmooze with a roomful of important industry types — the kind that could have a serious effect on your business. Compared to that, who cares about some pipsqueak tech reporter?

The event only goes on till 10, so if you guys want to take the party elsewhere, I’m game — especially if we head back to my borough of choice, Brooklyn.

Like their Earned Media counterparts, Social Media Marketers primarily prefer beer, but not to the same extent. While almost half of Search Marketers preferred beer (45%), we found that Social Marketers were closer to a third for guzzling the brew (38%). These Socialites also have a slightly higher preference for premium beers than Search Marketers.

Following their love for beer was cocktails at 32%; a close second.  Of the Cocktails, the shocker was how much vodka was favored to the other drinks. At 46%, vodka beat out the second place bourbon (20%). All the other cocktails paled in comparison to the supremacy of vodka and bourbon.

So, what really made these social marketers differ from their search counterparts? Their love of wine! We saw that the Socialites drank twice as much wine as the Searchers (30%  vs 15%).

With only slight differences from category to category, it seems that Socialites were far more even in their drink choice than the Searchers. And they appear to be more social, since the Socialites drank an average of two drinks each and talked a lot more with each other versus Searchers who drank an average of three drinks each, leaving less time for networking and spending more time in line to order another drink.

Actionable Insight #1: The actionable insight following this event is clear – if Searchers want to appeal to the Social Influencers, all they need is equal parts vodka, wine and Sierra Nevada. Plus, the Searchers will need to grab another drink for the Socialites, when they get another drink for themselves.

Cross-published at the Covario Actionable Insights blog.

However, those sly foxes at Clickbooth are switching up the party agenda a bit this time. Working with Moss Networks for a bash at Arena around Times Square with hot entertainment guaranteed, “Affiliate Awakening” will open its doors on Monday, Aug. 22, at 10 pm for anyone that RSVPs.

However, VIP status — free drinks all night long, the ability to skip the line (and there will be a line) as well as access to an exclusive area — is first come, first serve and there are only 400 spots available.

“Right now the economy is working through a recession, but Clickbooth is still thriving and able to share it with the Affiliate Marketing community by throwing the biggest parties at these conferences,” a Clickbooth spokesperson commented. “ASE 2011 is no exception.”

So what are you waiting for? I’ve been told that spots are going… going…

Lead Uganda is an organization that takes former childhood soldiers and AIDS orphans and puts them into some of the best boarding schools in the country. The intention of the program is to create educational opportunities for future leaders of Uganda.

Stephen Shames, a photographer who started the organization is specifically interested in creating a digital media sector of the program. He truly believes the future of Africa is in digital media, which has been proposed by many experts as well.

The two seminal pieces created for this event were donated by Shepard Fairey, most famous for his “Obey” brand and rendering of Barack Obama’s “Hope” graphic. The artist created two originals based on photos of two children in the program, which were auctioned off to benefit the organization.

Many other pieces were donated by prominent photographers and have been sold to put these promising kids through school in order to build the future of this African country. To find out more information, go to: www.leaduganda.org.

Please click here to RSVP

Digital Wednesdays is held every Wednesday (duh) at the Corio restaurant and bar in SoHo (337 West Broadway to be exact) between 6 p.m. and 10 p.m. Judging from last night’s turnout, aim for 7 p.m. or later. DW is hosted by Max Ramirez, director of ad sales at Blinkx.com and his stated goal is “to make the next big dot.com idea happen … today!” An excellent, if perhaps slightly lofty, ambition for your average hump day.

DW boasts 3,000 members but on a typical (at least a typical chilly) evening, expect anywhere from 10 and 100 people. The vibe is friendly and laid-back and the setting is all lush velvet settees, votive candles and sexy (if that’s possible) wallpaper and décor. (Corio also hosts Burlesque evenings, ooh la la).

A gaggle of Eyeblaster employees piled into Corio last night, including manager of business development Georgiana Mirea. Also in attendance: business development strategist Michael Demby and blogger and analyst Marshall Sponder among many other smiling faces enjoying the company, the creative cocktails, delicious wines and beer.

Oh yes, and the witty exchange of big ideas, plots and plans.