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Yahoo And Rhapsody Revamp Music Offerings

Written on: February 4th 2008
Author: Editor

Yahoo Inc. will stop operating its online music subscription service and switch its users to RealNetworks Inc.’s Rhapsody music service through a new deal between the two that requires Rhapsody promotion by Yahoo. Terms of the deal have not been disclosed and are to be formally announced today reports the AP. Scott [...] more...

Yahoo Serves Ads To AT&T Users

Written on: January 31st 2008
Author: Editor

AT&T and Yahoo made a joint announcement this week that stated the two companies had replaced the previous deal in which Yahoo took a portion of AT&T Internet subscriber fee in return for broadband service, with a new partnership that will allow the search engine to deliver ads to the [...] more...

BBC Signs Deal With MySpace

Written on: January 24th 2008
Author: Editor

MySpace is teaming up with the BBC to promote some of the content from the site to a broader audience. This signifies the site’s first major deal with a news network. This will improve MySpace’s standings in the online video world. The site has become increasingly focused on entertainment technology such [...] more...

NBCU Moves Out Of iTunes

Written on: December 4th 2007
Author: Editor

It seems as though people are making good on their promises this year. Here in New York the city took a hit from the stage-hand strike, the writer’s strikes is giving it to the film and television industry and now, in an online media version, NBCU has officially pulled its [...] more...

China.com Signs Giant Ad Deal

Written on: November 7th 2007
Author: Editor

Today, China.com, a provider of Online services in China and a Hong Kong listed subsidiary of CDC Corporation announced that it has signed an advertising deal with Giant Interactive Group Inc. Giant is a leading online games developer and operator in China. The ad campaign for Giant will run on China.com’s [...] more...

Rogers & Yahoo Boost Mobile In Canada

Written on: November 2nd 2007
Author: Editor

Today, Rogers Communication Inc. and Yahoo! Inc. have announced that they have agreed in a multi-year extension of their existing broadband alliance. The new agreements provide Rogers Wireless customers with innovative mobile services. Rogers and Yahoo will continue to offer Canadian high-speed Internet access subscribers with broadband, a Rogers Yahoo! customized [...] more...

Levelwing & Bridgestone: Where The Rubber Meets The Road

Written on: October 10th 2007
Author: Editor

Levelwing Media announced today that it will be extending its existing relationship with Bridgestone Firestone North American Tire, LLC. This extension will allow Levelwing Media to serve as the agency of record for all interactive and Internet media initiatives for BFNT through December 2010. Michael Fluck, advertising and Internet manager for [...] more...

GoFish, Mandalay Enter Online Video Agreement

Written on: April 3rd 2007
Author: Editor

Online video outfit GoFish is joining forces with Mandalay Integrated Media Entertainment to enhance offerings to advertisers and sponsors interested in Internet video. Provisions of the agreement include utilizing MIME’s advertising development, creation and production expertise, along with sponsorship program services. GoFish will gain visibility which is expected to raise revenue [...] more...

Carlson Forms Mobile Marketing Partnership with Enpocket

Written on: April 2nd 2007
Author: Editor

Carlson Marketing today has entered a partnership with Enpocket Mobile Marketing Company, using Enpocket’s technology to further its mobile efforts. The Enpocket platform will be used within a wide range of marketing services by Carlson. Through this partnership, Carlson’s clientele will receive fully integrated, end-to-end mobile solutions like loyalty marketing, employee [...] more...

NBC, News Corp Collaborate on Video Site

Written on: March 23rd 2007
Author: Editor

Old media giants NBC Universal and the News Corporation will be launching a new online video distribution network this summer, featuring content from major TV networks and at least two movie studios. “This is a game changer for Internet video,” said News Corp president Peter Chernin in a statement. “We’ll have [...] more...

Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...