partnership
Havas Digital Partners with Media6°
ADOTAS — Havas Digital has partnered with Media6°, the advertising company that maps the global social graph to provide brand marketers with scalable customized audiences. Under the agreement, Havas Digital agencies will become early adopters of the Media6° social graph targeting capabilities in order to integrate consumer insights with hyper-targeting and [...] more...
Kontera Links Up With LinkedIn, Microsoft
ADOTAS – In-text solutions specialists Kontera today announced an interactive advertising partnership with Microsoft and LinkedIn. Kontera will service contextually relevant reference information from Microsoft in ad units that will appear in LinkedIn’s “Answers” service for their IT community. What that means: when someone in LinkedIn’s IT community asks or answers [...] more...
NeoMedia Signs Mobile Marketing Deal With PaperClick
NeoMedia Technologies has signed an agreement withChina-based Jinche YingYang Auto Technological Services, Ltd. of Beijing to introduce and market its PaperClick technology in China. PaperClick provides the means for consumer-oriented companies and enterprise organizations to link their products and services directly to specific relevant Web pages on the Mobile Internet. [...] more...
Ping Mobile Teams Up with CREW Marketing
New York-based CREW Marketing and Teaneck, N.J.-based Ping Mobile have announced a partnership to launch the PingRewards mobile marketing service to retail and advertising clients nationwide. With this deal, CREW, a provider of retail sales, marketing, merchandising, training, support and corporate services to the retail industry, will collaborate with mobile [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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