parks-associates



LiveRail Touts $100 Million Run Rate, Preps for IPO in 2014

Written on
December 4th 2013
Author
Richard L. Tso

ADOTAS — The demand for programmatic advertising has exploded, with companies like YuMe, Criteo and Rocket Fuel going public within the last year. Today video advertising startup LiveRail released revenue highlights as it too preps for its IPO in late 2014, revealing that it has experienced a year-over-year revenue increase ... more...

Attention Advertisers: Connected TVs Are Ready for Prime Time

Written on
December 5th 2012
Author
Jeff Siegel

For more than a century, the humble telephone was a cool yet simple device enabling one person to communicate with another. Then something happened. The phone got smart and became an indispensable tool of modern life, serving an infinite number of purposes. Now it’s television’s turn to get smart. By connecting ... more...

Game Advertising Grosses Over $2B in 2012

Written on
June 29th 2007
Author
Sarah Novotny

Research and analyst firm Parks Associates have put out a report entitled, “Electronic Gaming in the Digital Home: Game Advertising,” which predicts that advertising in games will grow from $370 million last year to over $2 billion by the year 2012. The compound annual growth rate is estimated at 33% which ... more...