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Paramount To Launch Mobile Entertainment Group

Written on: February 11th 2008
Author: Editor

Paramount Pictures, a division of Viacom Inc announced today that it plans on creating a department that will develop and distribute programming for mobile technology. Viacom is the latest in the sea of firms looking to dip into the mobile pool, reports Reuters. Many media firms have been looking to make [...] more...

Microsoft Launches Ads On MSN Mobile

Written on: December 10th 2007
Author: Editor

Today, Microsoft Corp. began placing ads on its U.S. MSN mobile page, officially launching itself into the mobile ad market. The U.S. online ad market is worth about $40 billion, and yet there is the potential to make even more money from the mobile market as it is quickly evolving according [...] more...

The Freewebs Enterprise: Shervin Pishevar Discusses His Company’s Marketing Model, Widgets and All

Written on: March 16th 2007
Author: Kiran Aditham

It might seem a tad hasty to call 2007 the year of widget advertising. But if a company like Freewebs has any say in the matter, the final ¾ of the year will set the tone for ‘08 to be just that. Founded in 2001 by 3 brothers with a couple [...] more...

Paramount Enlists Mashup Artists for “Shooter” Campaign

Written on: March 12th 2007
Author: Kiran Aditham

While mashups are now the norm amongst DJs and producers in the music world, it’s only as of late that the concept—blurring disparate, familiar audio or video files to create a whole new production—has been embraced by Hollywood. A prime example of this is Paramount’s new movie trailer mashup campaign for [...] more...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...