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Today’s Burning Question: Impact of Google I/O Announcements?

Written on
May 16th 2013
Author
Mike Daly

ADOTAS – We’ve asked our esteemed panel of industry thought leaders the following Burning Question: “What will be the impact of the big announcements coming out of this week’s Google I/O conference? Here’s how they responded: “Up until now, Google Wallet was primarily focused on mobile payments. Google’s announcement about Wallet Objects APIs [...] more...

Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms

Written on
May 16th 2013
Author
AdotasWire

OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), the leading Internet radio service, announced today a new e-Business advertising technology solution that will allow for frictionless planning and buying for media buyers. The new platform seamlessly integrates the largest media buying software platforms, Mediaocean and STRATA, with proprietary [...] more...

Music Industry in a Tailspin: Will Streaming Music Services Ever Turn a Profit?

Written on
May 13th 2013
Author
Richard L. Tso

ADOTAS – It’s been over a decade since the first iPod emerged on the scene, disrupting the music industry and prompting the inevitable shift towards digital. When it was first introduced, this pocket-sized music player went head-to-head against the now legacy playback formats that previously dominated the recording industry, including [...] more...

AFAIK: Tommy Page, Pandora, Celtra, Lotame, Newsy, About.com, SourceKnowlege

Written on
May 9th 2013
Author
Mike Daly

ADOTAS – The Email Carrier never rests. Here’s a sampling from our Inbox. Tommy Page (pictured), a former record-company executive and, most recently, publisher at Billboard, has joined Pandora in the new position of Vice President, Artist and Brand Partnerships, effective immediately. The hiring is a signpost to Pandora’s expansion into [...] more...

Will Publishers Soon Be Dominating Mobile Marketing?

Written on
May 6th 2013
Author
Gil Regev

ADOTAS — In a recent research published by IDC, publishers are becoming a driving force in the world of mobile advertising, with Internet giants such as Facebook, Pandora, Twitter, and The Weather Channel dominating top advertising spend charts in the U.S. So should mobile ad networks be concerned?  According to IDC, [...] more...

Tweet, Spin & Listen: Introducing Twitter’s #Music App

Written on
April 17th 2013
Author
Richard L. Tso

ADOTAS – Is Twitter entering into the music game? Sources are tweeting “yes” and the Twitter Music App for iOS will be launching soon to compete with some heavy-hitters in the social music space like Spotify, Pandora, Rdio and even iTunes. Last Friday, at the start of Coachella, Twitter created [...] more...

WATCH: Google Ad Exec Susan Wojcicki to Deliver Day 2 Keynote at ad:tech San Francisco

Written on
April 10th 2013
Author
Mike Daly

ADOTAS – Today’s final keynote speech at ad:tech San Francisco will be delivered by Susan Wojcicki (pictured), Senior Vice President of Advertising for Google. The topic of the speech, which will run from 9-10 a.m. PDT, is “5 Ideas for the Future of Digital Advertising.” more...

Blogshare: Pandora Celebrates 200M Fan Milestone

Written on
April 9th 2013
Author
AdotasWire

ADOTAS – Pandora, the leading Internet radio service, announced today that it has reached a milestone of 200 million registered users in the U.S. The popular personalized radio service had its first user register in the summer of 2005 and announced 100 million registered users in July of 2011, six [...] more...

Mobile, Media & Mixers: AdTech SF 2013 Sneak Peek

Written on
April 8th 2013
Author
Richard L. Tso

ADOTAS – As the advertising elite makes plans to head to San Francisco this week for ad:tech San Francisco, preparations have already been in the works over the last six months to ensure the event will include a delicate blend of technology, design and agency related topics to keep conference-goers [...] more...

AFAIK: Tapad, PJ Loughran, Pandora, Microsoft, Lotame, AdMonsters, MyPod Studios

Written on
March 21st 2013
Author
Mike Daly

ADOTAS –Tapad, a leading provider of unified cross-device advertising solutions, today announced the closing of its Series B rounds of funding for $6.5 million, following a record 2012 fiscal year with a 604% year-over-year growth rate. Publicly traded venture capital fund Firsthand Technology Value Fund, Inc. joined the company’s impressive roster of [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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