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Pandora Broadcasts Backstage Footage from Concert Series, Holds Onto Concert Footage Itself

Written on
December 27th 2011
Author
Brian LaRue

ADOTAS – Personalized online radio service Pandora announced today it’s launching an online accessory to its live concert series, complete with backstage footage, interviews with the musicians and their fans, clips of the performance and an extensive “mixtape” (a Pandora station, actually, combining selections from the members of the featured [...] more...

Pandora Wants YOU To Vote For…?

Written on
November 18th 2011
Author
Sarah Novotny

ADOTAS – Pandora is throwing its hat into the ring this election cycle. In an effort to attract more political ad dollars, the personalized internet radio service is unveiling a new, targeted ad product aimed at candidates and special interest groups. Using the ZIP Code information collected at the [...] more...

Case Study: Superfish Monetizes Browser Add-Ons Through Algorithmic Product Image Matching

Written on
October 20th 2011
Author
Gavin Dunaway

ADOTAS – Think of it like the visual version of Pandora’s Music Genome Project: instead of analyzing and categorizing the layers of data within music to discover similarities between songs, Superfish’s Visual Search Engine analyzes images and their surroundings to discover the “Visual DNA,” as the company calls it, and find matches [...] more...

Quick Hits: AOL Adds e-Commerce App to Ad Units and More

Written on
September 21st 2011
Author
Gavin Dunaway

ADOTAS – Through its Pictela branch, AOL has introduced the “window shopper” e-commerce app for its premium format units, allowing ad viewers to “try it on,” so to speak. And what happens in the digital window stays in the digital window, as data from the user’s e-commerce experience is not collected [...] more...

Pandora Gets Jump on iAd With iPad Platform

Written on
June 14th 2010
Author
Gavin Dunaway

ADOTAS – Ahead of Apple’s iAd debut in July, Starbucks, Lexus and Budweiser are the first to take advantage of Pandora’s iPad platform, which will allow users to toy around with interactive rich media features while still enjoying their tunes — just like with iAds, users will never have to [...] more...

Industry Roundup

Written on
January 20th 2010
Author
Gavin Dunaway

ADOTAS – Adchemy has brought in a flock of new executives: most recently the chief technology officer of Friendster, Chander Sarna has been named senior vice president of engineering; after leading marketing and product management at Siperian, Anurag Wadehra takes on the role of senior vice president of marketing and [...] more...

Video Ads for Pandora’s Radio Star

Written on
September 17th 2009
Author
Gavin Dunaway

ADOTAS — Further venturing into the visual arena, audio-centric site Pandora.com, which builds radio playlists for specific users based on preferences, will feature video campaigns for NBC and Electronic Arts. Through 30-second spots, user-initiated extended video trailers and branded radio stations, NBC will be highlighting its new hospital drama “Mercy” while [...] more...

Pandora snares former Glam Media executive

Written on
March 23rd 2009
Author
Edward Barrera

ADOTAS — That didn’t take long. Pandora has announced the hiring of John Trimble to the newly created position of chief revenue officer. Trimble served as EVP of ad sales for Glam Media where he focused on developing new market segments and the company’s entrance into the men’s market with the [...] more...

Pandora starts using audio ads

Written on
January 21st 2009
Author
Edward Barrera

ADOTAS — I’ve become a big fan of Pandora Internet radio and have been listening for a while, so I was taken aback a few days ago when I heard audio ads for the first time. Pandora has been around since 2000 and has been through its share of ups and [...] more...

Hires Round-Up: WPP, Pandora

Written on
August 28th 2008
Author
Kathleen

ADOTAS – WPP Digital has brought Neal Prescott on board to run its new production services unit called Deliver. (The unit will work with all of WPP’s digital properties). Prior to landing the CEO gig at Deliver, Prescott was at Digitas, most recently as EVP and global head of [...] more...


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